Sat.Mar 04, 2017 - Fri.Mar 10, 2017

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Improving Adoption of New Features

Product Management University

The number one reason customers don’t take advantage of new features is because they’re not explained in a manner that’s relevant to how people do their job. Most new features are communicated as follows: Here is a great new feature. How can we improve adoption of new features? Here’s how it works. Here’s the benefit. What’s missing?

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Steps Executives Can Take To Improve Performance

bpma ProductHub

In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. Over the last five years we have identified over 25 statistically significant factors that can favorably impact product team performance.

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Obsess Over Customer Success and Product Success is All But Guaranteed

Product Management University

If you obsess over customer success, product success is all but guaranteed. Applying that concept in a B2B environment however, requires a broader definition of “the customer.” The good news: when you redefine “the customer” to encompass the entire customer organization, success comes faster and with fewer speed bumps.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Have you ever had internal financial goals handed down to you that seem nearly impossible to meet? And have you ever had your boss tell you to just “make those goals happen,” even in the absence of any clear plan that might allow you to do just that? Align your company’s strategic goals to your customers’ unmet needs.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.