High Octane Product Management

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The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes. It’s like finding your dream home in the perfect neighborhood at a bargain price. It’s a needle in a haystack. But if you don’t ask, you don’t get. B2B Product Marketing Job Description.

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Two Things Senior Executives Value Most From Product Management

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. If you want raise the level of product management influence, think like an executive.  Consider the various situations your senior executives find themselves in and the types of information that help them make more informed decisions. Then make it a routine practice to brief your executives accordingly. Make your executives look good and watch the product management influence skyrocket. Broad Market Dynamics & New Business Practices. The topic of strategic direction is a staple of every executive-level meeting.  Competitive landscape.

The Universal Product Management Framework: 3 Questions and an Org Chart

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Regardless of what you’re doing in any of these functions, it all starts here. The Playbook: Ask these 3 questions… What are you trying to accomplish? Related Articles.

Product Feature Prioritization – A Three-Step Technique

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Product feature prioritization! If only there was a magic machine that took product enhancement lists in one end and spit a credible priority list out the other. The intention is good – invest in features that yield the greatest return. But prioritizing features can be highly subjective. The consensus decisions should come faster and easier.

How to Create a Strategic Portfolio Roadmap

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Atlanta, GA March 28, 2017: $795 per person. Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Instead of constantly wrangling over competing product visions that no one can ever agree on, you’ll learn how to craft a short and long-term portfolio roadmap that mirrors the vision and business goals of your target customers. This workshop is ideal if…. Course Takeaways.

3 Dimensions of a B2B Product Portfolio Management Discipline

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. If you’re going to be a market-driven organization, everything needs to be aligned with the business goals of your target customers to ensure there’s a common focal point that’s meaningful across product, marketing and sales teams. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. 1.

Product Priorities vs. Marketing Priorities: Two Simple Questions

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Everyone has an opinion when it comes to product priorities and marketing priorities. Answers to two simple questions can make those priorities much easier to establish. Where will short term revenue (this year) come from? Where will longer term growth (after this year) come from? If the answers to these questions take you straight to product level discussions, STOP! Product and marketing priorities have to be influenced by external forces if the desired result is a single set of top-down initiatives that won’t change with the wind.

MRDs – How Much “Market” Is In Your Market Requirements Documents?

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a  M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific. typical MRD pays good lip service to market needs but many are more product centric than market centric. Consider these contrasting examples. ” question.

Product Management vs. Product Marketing – The Clearest Distinction

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. What’s the easiest way to distinguish product management from product marketing? This debate has been going on forever. Here’s the simplest way to distinguish the two functions. Product marketing (and sales) own this year’s revenue. Product management owns next year’s growth. That’s not to say that product marketing doesn’t contribute to, participate in, or even lead strategic planning efforts. It comes down to a single person’s capacity to do both. It becomes an afterthought. Related Articles.

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Three Reasons to Shift From Horizontal Products to Industry Solutions

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. In B2B, horizontal products and services address the needs of many markets in a generic fashion.  They offer similar benefits to everyone but nothing overly compelling for any specific type of organization. Competition / Commoditization.

Can You Solve Big Problems With a Single Product?

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Can a single product really solve big problems that are strategic to a customer? For 80% of B2B products and services, the answer is generally NO!  Kudos to the 20% that can. What’s the Definition of a Really Big Problem? In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list. For example, CEOs of large U.S. Products or services that reduce hard out-of-pocket costs of operating the stores to offset lower margins.

Why Product Managers Become Practice Managers in an Agile Environment

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. If you’re a product manager, how fun would it be if you actually got to steer the product ship as outlined in your job description! Well, good news: If your development team is using or implementing Agile, the stars are aligned in your favor. Incorporate these responsibilities into your next agile product manager job description and have fun doing product management the way it was meant to be! There are two common scenarios that product management teams face when making the shift from waterfall to Agile development. What’s trending?

Creating High-Fidelity Product Experiences That Engage and Retain Customers – Webinar

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. If you want to build amazing products that engage and retain customers, the approach is simple. Understand the customer organization from top to bottom, not just your users. In this webinar you will learn how to: Transform market and customer insights into higher-value business solutions. Identify key usage metrics that are predictive of product success. Develop a consistent feedback loop that results in more engaging products. View the archived webinar on How Successful Products Engage and Retain Customers.

“What-if” Scenarios: The Key to Making Good Products Great

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones. The key to making good products great is as simple as building  what-if  scenarios into your user stories, product requirements and product design. The good and the great solutions both possess the following elements: A clear business objective for the target customer. Marketing Solution X will help car dealers grow revenue more profitably by increasing the volume of non-warranty work in the service department.”.

The Solutions Maturity Scale for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score. Assessing Your Product Management Maturity Scale From 1-3. You’re a product company if your target customers are defined by the least common denominator.

Things Nobody Told Me About Being a Product Manager

Mind the Product

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it. There are things that nobody tells you, so Shaun explains what he’s learned along the way. Friendships are Important.

How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. In doing so, I’ve witnessed the benefits gained when a cosy relationship develops between marketing and product teams, especially in fast-moving start-up environments.

Why Your Product Must Stand for Something

Mind the Product

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. In the face of disagreement, people tend to feel even more passionately about their preferences. SAP does not. No one Wants you Here, Frankenstein.

Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. The practices I describe are not an exhaustive list of tools and methods. But they are good examples of what my team and I have developed together over the last four years at Zalora. Communication Powers. Stakeholder Meetings.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

1 Focus on Goals and Benefits. Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. Tell a Coherent Story. Keep it Simple. Learn More.

The biggest challenge for product managers?

Mind the Product

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. Respondents by the Numbers. Stakeholders clouding the vision not based on evidence.

When should Product Backlog Grooming Take Place?

Roman Pichler

Option 1: In the Sprint Review Meeting. Your first option is to work on the product backlog in the sprint review meeting. This approach ensures that the backlog is updated before the next sprint starts. This allows you to immediately action any new insights thereby mitigating the risk of taking the product in the wrong direction. Additionally, the backlog is collaboratively worked on.

Scaling Lean Principles by Jeff Gothelf

Mind the Product

Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Lean methodologies work well for a single team observes Gothelf: “A lean startup reduces risk by regular and continuous experimentation. Experiment Or Die. For start-ups it’s “experiment or die”, says Gothelf. In bigger companies this all changes. Framework For Big Companies.

Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Start with the need. Innovation is the process of producing solutions which satisfy unmet needs. Traditional innovation is ideas-led and Tony argues this is a guessing game of fail-fast, pivot-often.

Product Owner vs Product Manager

Mind the Product

As a Product Owner and the CEO of Scrum.org I was invited to speak at ProductTank NYC earlier this year about the conflict between the roles Product Owner and Product Manager. And how organizations need to consolidate on one overall decision maker for the product, and that person should be engaged with the delivery teams as a representative of the business / customer. Who Is The Boss Anyway?

Finding Inspiration for Customer Journey Mapping

Mind the Product

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. Only when CJM is done right, can you get closer to your clients and understand their needs and wishes. Line Charts can Work.

AI, Autonomy, and the Build Trap – Announcing our first three speakers for #mtpcon SF

Mind the Product

Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. Tickets go on sale tomorrow – the early birds sold out in mere minutes so don’t miss out! Aparna Chennapragada, Director of Product Management, Google. Get those tickets now!

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10 Ways to Use Feature Flags

Mind the Product

Take back control of your products with Edith Harbaugh , CEO and Co-Founder at Launch Darkly. Edith shares her expertise with 10 things to do with Feature Flags. She explains why feature flags are beneficial to Product Managers and shows you how to use them to manage risk, keep different groups of users happy, and make your job less stressful. The tidal wave effect. And then something else.

Product Management is More Important Than Ever

Mind the Product

Product Management as a role has moved on in leaps and bounds during my career. As the number of people gathered at Mind the Product London 2016 prove – it’s a skill and a job that more and more companies understand, appreciate, and seek out. So problem solved right? We’ve got our job title, we’ve got our space in the organisation, and we’ve got our seat at the management team table?

10 Product Backlog Tips

Roman Pichler

Tip #1: Complement your Product Backlog with a Product Roadmap. Use a roadmap to sketch the overall journey you want to take your product on. State the upcoming major releases with their goals or benefits. Then  derive your product backlog from the roadmap and use the goals to discover the right backlog items. Tip #2: Focus your Backlog on the Next Major Release. Tip #4. Tip #5: Say No. Learn More.

Product Management is About Making Mistakes

Mind the Product

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. He regularly interviewed users to work out their needs, he gathered and analyzed usage data of the product to extract new requirements, and he defined new features with a high level of detail. Shiny new Feature. It was not a naive and under-researched wish. What was happening?

Behind Every Great Product by Marty Cagan

Mind the Product

In the opening keynote at this year’s London #mtpcon, Silicon Valley Product Group’s Marty Cagan shared his latest thoughts on what makes a great product manager by looking at the people behind some great products. There hasn’t been much success in defining the role, but the role itself, Cagan believes, has never been more essential. Microsoft Word. for the Mac. Netflix. Google Adwords.

How to Build Great Products in the AI World

Mind the Product

What does technology do to society? When technology and human ingenuity gets together, everybody in society profits. If you look at graphs of GDP / capita over long time periods (850 years+), the trend is always upwards. The only things that drag this progress down are severe periods of sickness (like the black death) and widespread war (such as WW2). The most important thing in technology is AI.

Design Thinking – From Idea to Product

Mind the Product

Davide Scalzo , previously Product Director at Yplan, encourages us to use Design Thinking to re-think how we carry an idea from concept, through the development process to launch. By focusing on user empathy, not user research, Design Thinking takes us right back to customer connection and reminds us why we all came here in the first place – to build products people love. What are we doing here?

How to turn a story point factory into a customer-centric team?

Mind the Product

The one spontaneous ovation at this year’s London MTPCon was when Drift CEO David Cancel muttered “I hate agile” as an aside while he was on stage. Agile, a revolutionary idea 10 years ago, has clearly lost its shine for many people. For them agile looks like a needless abstraction layer between the development team and their customers. How can we bring customers back into the picture?

Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. At this stage, effective decision-making is paramount. The product manager.

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The subject line read: “did you see this?” The message was from my editor Jen. Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the […]. The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

A Product Manager’s Guide to Strong Team Communication

Mind the Product

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. As the crucial nexus in the product development framework, their plate is all too often full with business demands, technical requirements, and marketing concerns. Learn the ins and Especially the Outs First. Routine is a Good Thing. Time is a fleeting resource.

Launching Complex Products in International Markets

Mind the Product

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. How do you manage return policies within a delivery supply chain that stretches across several countries? To what extent is your business model governed by local regulations? Step 1: Do your research.

The Stigma of a Perfect Product

Mind the Product

Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!”. Every product has its flaws, whether in user experience, feature set, bugs, or technical debt. And I think we all know and accept that. Most product leaders are realists. Perfect to a product manager usually means done right, not flawless. The product is never finished.