Dear Strategy 115: Out of Warranty

July 8, 2020
1x
0:00
12:56
Apple PodcastsGoogle PodcastsSpotifyStitcherSoundCloudGoogle PodcastsShareLeave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSS[icon 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On this episode of Dear Strategy, we analyze how customers feel about products that fail outside of their standard warranty periods but long before their normal expected lives. Is it a smart strategy for companies to stick to those 1-year warranties, or should they be exploring a different approach that focuses on long-term customer loyalty over short-term cost avoidance?

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