Get rid of Pop-ups

These days people acorss industries have water tight KRA/KPIs. Their remuneration is liked to these KRAs and hence people are forced to achieve them at any cost. We are all in a very competitive world currently. I think the competitive index is the highest ever and I feel it will just keep going upwards. Thid competitive index has given birth to a new phenomenon. People have to not only achieve the KRA/KPI but also have to highlight, showcase the success story at every possible/eligble arena and podium. This is a very good practice. You have achieved something and you should share it with others. It inspires others too. But as every coin has two sided, this practice can also be more harmful then useful. The negative effects come into picture when you over do it. People get irritated, bored and if somebody gets bored beyond a limit, he/she might start to find faults with your achievements.

Lets look at this example to understand the point I want to make.

 

Consider the ad display strategy of Google and other search engines and sites. Other search engines and sites use the strategy of displaying ads using Pop-ups, flash based ads, video ads etc. They try to draw peoples attention to the ads. I feel this does more harm then good. People have to the site for a specific reason and the the ads often distract, de-focus them and so they get irritated, annoyed. If you have read about customer behavior, its very clearly known fact that people shop more when they are happy. Thats why we have various offers during the Festive and Holiday season. But what the flash ads, pop-ups are irritating the customer and so even if the ad was relevant and useful, the chances of a click are reduced. On the other hand, Google believes in simple ads often text based and blended very much with the colors of the site on which the ad appears. We all know Google is the world leader in Search services, one of the largest companies of the world and above all the major source of revenue is ad.

I have made my mind to make sure I don't have any irritating pop-ups while I am showcasing my achievements.