ONE THING on Punched in the Mouth

“Everyone has a plan ’til they get punched in the mouth.” —Mike Tyson. No matter how well you plan, change is unavoidable.


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Have a regular process for reassessing your roadmap and communicating the why, what, and when of any changes you make. When change is necessary (and leading up to your regular roadmap updates), assess the depth of that change and start talking to stakeholders.

I go in deeper into managing change in Chapter 10 of my book, Product Roadmaps Relaunched. How do you manage being punched in the mouth? Tell me a story.