Start testing B2B ideas: the story of Health Catalyst

Matthieu Manzoni
June 23, 2021
#
 min read
topics
Health
Testing Business Ideas

You’ve just had an incredibly productive brainstorming session with your team where you collectively came up with dozens of ideas for new business models. While you would usually find yourself stuck in analysis paralysis and unable to choose which idea to go ahead with, you’ve decided to take a new approach. This is what Health Catalyst* did.

Rather than trying to decide without evidence, they used a portfolio approach to go from 12 ideas, to two viable projects. One of those two projects was then turned into a new growth engine, which now generates 5%-8% of their annual revenue.

Watch Eric Denna - Senior Vice President at Health Catalyst - walk you through the team’s testing journey. This is a segment from our webinar Start Testing B2B Ideas. 

*Health Catalyst (market cap. $2b) is a leading provider of data and analytics technology and services to healthcare organizations.

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Matthieu Manzoni
Growth Solutions Lead, Strategyzer
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Matthieu Manzoni
June 23, 2021
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Start testing B2B ideas: the story of Health Catalyst
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Start testing B2B ideas: the story of Health Catalyst

Start testing B2B ideas: the story of Health Catalyst
Insights

Start testing B2B ideas: the story of Health Catalyst

June 23, 2021
#
 min read
topics
Health
Testing Business Ideas

You’ve just had an incredibly productive brainstorming session with your team where you collectively came up with dozens of ideas for new business models. While you would usually find yourself stuck in analysis paralysis and unable to choose which idea to go ahead with, you’ve decided to take a new approach. This is what Health Catalyst* did.

Rather than trying to decide without evidence, they used a portfolio approach to go from 12 ideas, to two viable projects. One of those two projects was then turned into a new growth engine, which now generates 5%-8% of their annual revenue.

Watch Eric Denna - Senior Vice President at Health Catalyst - walk you through the team’s testing journey. This is a segment from our webinar Start Testing B2B Ideas. 

*Health Catalyst (market cap. $2b) is a leading provider of data and analytics technology and services to healthcare organizations.

related reads
No items found.
Start testing B2B ideas: the story of Health Catalyst

You’ve just had an incredibly productive brainstorming session with your team where you collectively came up with dozens of ideas for new business models. While you would usually find yourself stuck in analysis paralysis and unable to choose which idea to go ahead with, you’ve decided to take a new approach. This is what Health Catalyst* did.

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Start testing B2B ideas: the story of Health Catalyst
Start testing B2B ideas: the story of Health Catalyst
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Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.