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How to tell if you’re really a product manager or not

Chris Miles
Product Coalition
Published in
9 min readSep 25, 2020

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If you missed my first two posts about the four flavours of product management, depicted by the PM Quadrants, feel free to check out the first post here and the second post.

If that’s TL;DR for you, a synopsis of both posts is below. If you’ve already read them, skip to here.

The PM Quadrants

Based on my experience working as a product manager, business analyst, project manager and consultant, I defined four ‘flavours’ of product manager, that are defined by their relative position on two axes — discovery to delivery on the X (horizontal) axis and technical to business on the Y (vertical) axis.

Here’s what the Quadrants look like.

The four flavours of product manager, based on their relative position on the two axes. I make a really great pun about ‘axes’ in the original post.

The Skills of the PM Quadrants

In my second post, I went over the skills required for each of the PM quadrants, which is summarised in the image below. Loosely speaking, the Product Owner mirrors the skills and responsibilities of a Scrum Product Owner, the Product Marketing Manager sits at the intersection of Product, Sales and Marketing, the Strategic Product Manager looks at the big picture and the…

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Product Leader, Manager and Occasional Writer. Views may or may not be my own.