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The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

See these related articles. Related Articles. One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. Can’t see the video?

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

An article written by Christopher Mele at the […]. The subject line read: “did you see this?” The message was from my editor Jen. Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments. Over the past four years, I’ve discovered many incredible ways to hack […]. Upgrading Yourself bad habits Behavior design goal setting Habits MEA

Article 75

The Four People Addicting You to Technology

Nir Eyal

To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?, Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior. in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our tech addiction. […]. The post The Four People Addicting You to Technology appeared first on Nir and Far.

Mental Models for Product Managers – Part 2

PM Hardcore

For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! And Teresa Torres has written a number of great articles putting a product management spin on them. I illustrated the use of this rule in my article 5 tips for when your release is running late ? They are not used enough. Cognitive laws.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Related Articles on the Product Marketing Role. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes. It’s like finding your dream home in the perfect neighborhood at a bargain price. It’s a needle in a haystack. No need to duplicate.

B2B 75

Product Manager vs. Product Owner Revisited


Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner. ” This causes serious problems, which I covered in the article so I won’t repeat here, and I absolutely still believe it’s critical to be a single person rather than two, but I realize now that I also made a serious mistake in my strategy for how I encouraged this. This was one of the motivations for my recent “ Behind Every Great Product ” article. Today I realize that was a significant mistake.

Minimum Valuable Problem

Tyner Blain

Rich Mironov’s great article, the DIY Illusion , talks about the importance of focusing your team on building what is important to build (and not building something more easily acquired in other ways). I introduced the Andy Polaine’s concept of designing in different contexts in an article about roadmaps and feature-lists last year. Starting with Icebergs. larger ].

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

This is such an important factor that I’m going to spend a large amount of this article illustrating it. Did you find this article helpful? I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” ” That seems reasonable. She said, “I bought them on Amazon.”.

Dual-Track PM Ladders – Bringing the Donuts 08/31/2016

Ken Norton

I received a lot of feedback on that article, including a surprising number of you who, like me, prefer staying close to the Product vs. managerial career paths -. In an earlier newsletter, I wrote about product management career paths and why we should create opportunities for PMs who don’t necessarily want to become senior managers.

The Stigma of a Perfect Product

Mind the Product

Countless articles debate quality versus speed, and tote bags and t-shirts don platitudes like “done is better than perfect” and “perfect is the enemy of good.”. Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!”. Every product has its flaws, whether in user experience, feature set, bugs, or technical debt. Perfect, or good enough?

Product Manager Salary Statistics

280 Group

This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits. The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is? The importance of Product Managers is on the rise. continue reading].

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

Christine Riordan in her 2014 Harvard Business Review (HBR) article, “Diversity Is Useless Without Inclusion” illustrates the importance of making the workplace more inclusive for all to achieve a diverse workforce. Contributed by Saikrishna Chavali. Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. Represented” and “Ms.

Good Enough

Tyner Blain

There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).” Robert Lippert has an excellent article about this. Steve Ropa has an excellent article about this. Finally.

Product Owner Manager – Alone Together

Tyner Blain

Yesterday, I was reading an article about the overlap between product management and user experience , by Melissa Perri , who has feet in both worlds. Melissa’s article is a good one, you should go read it. Product owners and product managers. Two roles, often done by one person. What does the product manager own, and for what is the product owner responsible? A T-Shaped Team.

Why Women Make The Best Product Managers


But many people did ask me about the gender aspect afterwards (If you haven’t yet read that article, I hope you read it first as this article will make much more sense if you know just what traits are necessary for strong product managers). Let me also say this entire article is based on generalizations, and I personally know exceptions to each point I make below. In this article I’m not talking about what makes a competent product manager; I’m talking about what distinguishes the competent ones from the best. Table Stakes. BALANCED EGO. HUMILITY.

Product Management And Fear – Three More Powerful Creative Blockbusters

PM Hardcore

Several years ago I had an article about three powerful tips for getting through a creative block. And remember to apply all the rules from the previous article, especially “crappy first drafts.” In this article I focused on techniques that are well-suited to product management’s multiple modalities. Morning pages. Crappy first drafts. Use multiple modalities.

Opposite Views of a Product Roadmap

Tyner Blain

Janna Bastow wrote an excellent article about the importance of flexibility in roadmaps. The article provides a really good explanation of how product management is not project management, and the evils of having a roadmap which is nothing more than a “glorified Gantt chart.” larger image available in Janna’s article ]. Everyone has a default. As an example.

Product Manager Certification: What, Why, How

280 Group

This article discusses the benefits of certification and what you can expect to gain by becoming certified. Advancing your career by earning a Product Manager Certification can be a highly-effective strategy. It also discusses the options that are available so that get you the most benefit for the time and money you invest. What is a Product Manager Certification? continue reading].

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

It’s not something you can read in an article and apply. P.S. The excerpts in this article came from Ch. I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly. The first isn’t necessarily a mistake. An A/B test is an effective way to tell whether or not a feature had the intended impact. They did.

Features do not a Product Roadmap Make

Tyner Blain

If all you need is the answer above, then this is a really short article for you – you can stop here. Seven years ago this month, I joined in the fracas stirred up by an article where the author. Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. Why and What and When. Which What?

Product Leader – Your Comfort Zone Kills Innovation

280 Group

Being a Product Leader Tasked with Disruptive Innovation In the 2006 article “Inhibitors of disruptive innovation capability: a conceptual model” author Marnix Assink found several ways in which large companies inhibit disruptive innovation, including: the inability to unlearn obsolete mental models clinging to a successful dominant design or business concept a risk‐averse corporate climate innovation process mismanagement lack of adequate follow‐through As a product leader you sit at the hub of all of these issues Whether you create the issues.[continue continue reading].

The Dirty Dozen Roadmap Roadblocks

Product Powers

Note: The header for each of the numbered red section headers below is a link to a more in-depth article on that particular roadblock. A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. It’s the one document that steers the entire organization in delivering on the company strategy. It's key to success, and yet many organizations struggle to produce effective roadmaps. In fact, many organizations don’t create one, even to publish internally. What Is a Product Roadmap? The Dirty Dozen.

Three Superpowers of a Product Manager

Mind the Product

We use Atlassian’s Confluence for how-to articles on specific features that are targeted for an audience which is already using Jira since both can work nicely in conjunction with each other. As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. Communication Powers. Slack.

BOM: Product Portfolio

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars and blog posts around product portfolios including an article and webinar about practical portfolio management and a guide to surviving the product zombie apocalypse. January’s Box of the Month is the product portfolio. If you want to create an integrated portfolio of products that focus on the market, we can help. Register now!

Don’t Let Friendships Starve to Death: Use This Happiness Hack to Keep People Close

Nir Eyal

Several months ago, I wrote an article sharing a happiness hack my wife and I use to maintain and nourish close friendships. Here’s a SlideShare summary of the happiness hack article. Let me know your thoughts in the comments below. Quality Friendships Diagram You may also enjoy reading: Happiness Hack: This One Ritual Made Me Much Happier. The post Don’t Let Friendships Starve to Death: Use This Happiness Hack to Keep People Close appeared first on Nir and Far. Upgrading Yourself friendship Habits happiness

Article 10

Product Management is About Making Mistakes

Mind the Product

Now, if you’ve reached this point of the article, you deserve some honesty from me. Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. He regularly interviewed users to work out their needs, he gathered and analyzed usage data of the product to extract new requirements, and he defined new features with a high level of detail.

Lean experiments: Tristan Kromer on better product process

Mind the Product

For more insights into running lean experiments, Tristan’s recent article, “ What type of Lean Startup Experiment Should I Run? ” I spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. He is also editor and primary author of the Real Startup Book and runs lean consulting firm TriKro LLC.

Behind Every Great Product


Article: Behind Every Great Product. Normally I do this by explaining the critical responsibilities and the necessary character traits and skills, but in this article I will be taking a very different approach. When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures, and while there were more than a few important thinkers and leaders on these topics, one area that I felt was under-represented was the role of product management. In 1993, Word 6.0 Fix it.".

Moving from Solutions to Problems

Folding Burritos

This figure summarizes the entire approach and I go into the details over the rest of the article. Because I read this article on Gizmodo that said that our core demographic no longer uses email. Why do you think that article is trust-worthy? People from all over the company come to you with feature requests and ideas. Once this happens, expectations are set. “My Another email.

Google’s design sprints–and other innovation insights for product managers July 29, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Learn how to put it into action from this detailed article… Use Google’s “design sprints” in your product management work. Read more at [link].

How to Create a Strategic Portfolio Roadmap

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Atlanta, GA March 28, 2017: $795 per person. Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Instead of constantly wrangling over competing product visions that no one can ever agree on, you’ll learn how to craft a short and long-term portfolio roadmap that mirrors the vision and business goals of your target customers. This workshop is ideal if….

Behavior Drives Pricing Drives Behavior

Under10 Playbook

In effect the printed newspaper is a bunch of ads interspersed with articles. To create value for your business, you need to create value for your customer. Alex Osterwalder, author, Value Proposition Design. Many product teams approach pricing from a cost standpoint. They ask, How much can we charge to cover the costs of development, marketing, sales, and delivery? Buyers care about value.

Your first 90 days in product management –and other innovation insights for product managers Aug 5, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. If you are in a new product management role, this is a helpful article to read. This article shares helpful tips for developing your empathy skills: [link]. Products are benefit delivery vehicles – how to build them.

Intersection of observations–and other innovation insights for product managers Sep 16, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. This article address 10 mistakes leaders make that drive away their innovative people. In this article, their CTO, Werner Vogels, describes how they use it to explore a new area, develop the core platform, and then quickly innovate on it.

Art of Product Management–and other innovation insights for product managers May 27, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . This article touches on several aspects for what needs to occur and can occur after product development, including questions about cannibalizing sales of existing products. Video – The art of product management. Weekly Roundup

Playing Whack-A-Mole With Risk

Tyner Blain

All you need for this article is the 25 seconds, and the realization that you don’t know you are wrong until you know you’re wrong. Trying to tackle all the ways you can respond to risks (and de-risked risks) would make this overly long article ridiculously long. We can, however, reduce the chance of that happening. Being Wrong. What does it feel like to be wrong?

The Right People in the Right Roles

The Product Bistro

During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” Last week, a good friend came to town and we had a chance to connect for dinner and drinks. The case that was made is that these are two very different roles, and thus, it is nearly impossible to find a single individual who could do both roles well. This reminds me of the conundrum we frequently face in product management. But it was never a primary focus.

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

As Martin Eriksson says in his article Product Management is a team sport: “A product manager’s job is to lead the team to tackle the product challenges together, to get the best out of everyone on the team when building the product, and to provide a gentle hand to keep it all consistent and going in the right direction.”. Cue epiphany; my team are my product! Our current reality. Takeaways.

The Alternative to Roadmaps


In several articles I have highlighted the reasons I see typical product roadmaps as the source of so much waste in product teams. The Product Fail article covers this at a high level, and the concept is elaborated on in The Inconvenient Truth About Product. In this article, I’d like to try to tackle this. There are actually quite a few lessons learned about both good product vision, and especially regarding good application of the OKR system, and I’ll make that a focus for the next several articles. The teams need to have the necessary context.