B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. They need to feel a connection with a brand at a more personal level.

B2B 78

B2B Marketing Data Visualization Research Software 78

Userpilot

NOVEMBER 13, 2023

The benefits of having a customer enablement strategy If done right, customer enablement will improve your customer retention by increasing referrals and converting your customers into brand advocates. Higher customer loyalty and growth The pinnacle of success for all companies is having your loyal customers become trusty brand advocates.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JANUARY 17, 2023

Enhance retention : A seamless customer experience motivates customers to stick with your brand. It’s also one of the factors that lead to increased brand loyalty and word of mouth. A customer touchpoint is any interaction prospects customers have with your brand. What causes customer friction?

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. WoM marketing improves brand visibility by getting many people to talk about your brand. WoM marketing also builds trust in brands by providing proof of their usefulness.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Referral-driven, so users get rewarded for bringing more customers to your brand. Usually, from a scale of 0 to 10.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Customer engagement is enabling customers to interact with your brand on an ongoing basis through any channel of their choice. 17 B2B customer engagement strategies for each stage of the user’s journey.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

OCTOBER 1, 2022

However, they’re less likely to get invested with a brand, thus making them more intolerant of technical issues and bad fits. Becoming aware of the product’s existence through branding and marketing. Best digital adoption solutions on the market for B2B companies. Late majority. Evaluation.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase).

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. They always ask do they need to do everything themselves or only something for the brand creation. They always ask do they need to do everything themselves or only something for the brand creation.

Startups 134

Startups Strategy Technical Review B2B 134

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. What does the buying journey look like?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? Consider merging B2E and B2B domains at first. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform.

B2C 69

B2C B2B User Testing Data Visualization 69

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. Differentiate your business with CX. Website optimization. What is this company selling?

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. It paints a detailed description of how users interact with your brand across various stages and channels.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding 70

Branding White Paper Customer Experience User Testing 70

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Unfortunately, B2B orgs can’t expect to compete in this reactive model. B2B organizations can’t afford to treat every customer the same. But will they actually?

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Be sure to check out our brand new lineup of advanced training programs. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B.

Demo 200

Demo Magazine Certifications B2B 200

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Intercom, Inc.

JULY 26, 2022

Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. What does customer success do and why is it important?

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

The Product Coalition

MAY 24, 2023

One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. link] Ad videos for brand awareness and conversion growth Want to add a little sparkle to your video ads but aren’t sure you’ll be understood? Don’t ditch that idea!

Customer Experience 128

Customer Experience User Testing Advertising Customer Feedback 128

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Lenny Rachitsky

DECEMBER 12, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

User Testing 86

User Testing B2C Product Research B2B 86

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. Especially for brand-new startups that haven’t focused on their SEO strategy yet, this can make a big difference. And as Rajiv shared with me, “Founders often launch too late.

Startups 120

Startups Feedback Software Onboarding KPIs Customer Experience 120

Intercom, Inc.

NOVEMBER 12, 2020

As we saw last week, however, many of these emerging new shopping habits were already starting to form long before the pandemic, thanks to the rising influence of SaaS and B2B on retail. Learning from B2B. This shift moves us from brand promiscuity to brand loyalty. You never choose razor blades again.

B2C 221

B2C Customer Experience B2B Branding 221

The Product Coalition

APRIL 19, 2022

You have the distinct advantage of having a solid relationship with your customers as a B2B company. Ensure Branding Is Consistent Consumers today frequently switch from one website to another or from one app to another. For you, this means making sure your branding and experiences are consistent across all devices and channels.

User Testing 169

User Testing Product Research Customer Feedback Customer Experience 169

Intercom, Inc.

JULY 26, 2022

Ideally, conversions involve users subscribing to your services, engaging with your brand, and spending money on your products. . the end of the day, a strong conversion rate tells you that you’re doing something right: your users are engaging with your brand as you’d hoped, and your marketing and design is working as intended. .

Customer Experience 118

Customer Experience User Testing Reference Product Research 118

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98