Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The post From Startup to Enterprise Product Manager: Is Bigger Always Better?

Enterprise 95

Enterprise Startups Customer Experience Product Management 95

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mironov Consulting

FEBRUARY 7, 2024

as well the language of development/design (process, analysis, technology) How director roles are different from individual contributors, and which might be the best fit for different folks How B2B/enterprise companies (and therefore product management) is different from B2C companies.

Airlines 52

Airlines B2C Government Banking 52

Mironov Consulting

AUGUST 23, 2016

Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

Enterprise 58

Enterprise Product Management Product Manager B2C 58

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education 217

Education Automotive B2C Product Management 217

Product Management University

MAY 24, 2021

This is where B2B and B2C product management completely diverge. Contact us about an enterprise subscription to Product Management University On Demand or an instructor-led training workshop that’s personalized to your products and your markets. Tier 2: Department Value. In B2B, the user and the buyer are rarely the same.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. I’ve been at Eigen for seven months and I’m hugely impressed with the whole team here.

Research Software 100

Research Software B2C Artificial Inteligence Customer Experience 100

The Product Coalition

FEBRUARY 4, 2024

If you are in B2C it’s usually different personas. For example, when companies say that they want to start selling to enterprises, everybody nods. But while both could be considered enterprises, companies with 1,000 to 10,000 employees usually have very different needs than those with 10,000 employees and up.

Framework 139

Framework Reporting Tools Definition B2C 139

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. This time, it’s personal.

B2C 221

B2C Customer Experience B2B Branding 221

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. In other cases, regulations might be the way to transform industries.

Startups 143

Startups Fractional CTO Technical Review Software Review 143

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

Feedback Software 142

Feedback Software Analytic Tools Onboarding KPIs B2B 142

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space. True story.

Customer Experience 152

Customer Experience User Testing Data Visualization Analytic Tools 152

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner. More About The Product Mentor. Better Decisions.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

The Product Coalition

JANUARY 24, 2022

Can you also highlight how why should D2C be preferable in this case over B2C? Photo by Onur Binay on Unsplash Myth buster: While working in enterprise product companies PMs often think they don’t need to be data-driven & know the concepts of sizing, estimation, & metrics etc? Interviewer: Sure! Interviewer: Okay! What is it?

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. In the dynamic landscape where the rules of business are continually evolving, the concept of community has undergone a transformation.

Customer Experience 52

Customer Experience B2C B2B Books 52

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

B2B 64

B2B B2C Product Management Product Manager 64

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year.

Analytic Tools 195

Analytic Tools Customer Experience B2C Enterprise 195

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably. On The Margin.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

FEBRUARY 7, 2024

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. Industry averages The average free trial conversion rates for SaaS companies are highly variable based on the industry they’re in — ranging from as low as 18.6% (Enterprise software) to as high as 29% (CRM platforms).

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Intercom, Inc.

MARCH 13, 2019

In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. By starting at the higher end and expanding downmarket.

Marketing 171

Marketing User Testing B2C Enterprise 171

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? What is B2B marketing automation? They both focus on automating recurring tasks, but the approach is different.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Centercode

DECEMBER 18, 2019

Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. Laguna Hills, CA.

Naming 52

Naming B2C B2B Enterprise 52

The Product Guy

APRIL 13, 2018

The same cannot be said about large and complex enterprises. Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. In b2c companies, the competitive landscape is changing so rapidly that you have to become agile otherwise competition will eat you up.

Feedback Software 90

Feedback Software B2C Agile Software Developers 90

Gainsight

MARCH 25, 2021

With more enterprises and consumers alike subscribing to cloud-based businesses, the competition and costs to keep users happy have continued to skyrocket. For B2C companies, customer experience centers have seen support calls substantially increase and a need to invest more in CX and Support.

B2C 52

B2C B2B Customer Experience Events 52

Product Innovation Educators

MAY 7, 2018

It’s titled Building Products for the Enterprise. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. How the scale of enterprise customers impacts product work. The impact a direct sales team has.

B2B 48

B2B Analytic Tools B2C Enterprise 48

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. More About The Product Mentor. Better Decisions. Better Products.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

DECEMBER 31, 2023

You can still sell them, but as in the previous example, you will know that it’s not a perfect match ( perhaps on the pricing side of your enterprise agreement, it doesn’t have to be about the product ) and can still decide whether you want to do it or not. And what happens if another 8K employee company comes in and has use case C?

User Testing 117

User Testing Workshop B2B Leadership 117

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. For enterprises that have more than 3,000 employees, they’re 50% more likely to want to make that transition.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Are you struggling with how to create and communicate your product roadmap? Share what was most useful to you by leaving a review.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Perhaps you're finding yourself spending time in areas that are new and unexpected and wondering if this is normal.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Userpilot

OCTOBER 15, 2023

Our lens will focus on the SaaS growth marketer’s role, which mirrors many aspects found in the B2C sphere. Whether you’re a budding startup or an established enterprise, understanding and leveraging the prowess of growth marketing can be the key to unlocking sustainable success in the digital age.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105