UX Planet

FEBRUARY 1, 2024

This scenario isn’t just a thought exercise — it’s a common situation in industries like healthcare, B2B, especially companiess with digital products This is where the concept of UX user personas in UX/UI design becomes invaluable, even if you’re not a designer yourself.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mind the Product

MARCH 11, 2020

In my current role as CPO for Eigen Technologies in London, I manage a team that includes business and technical product, UX/UI, and subject-matter experts. This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. My Career Experience.

Research Software 100

Research Software B2C Artificial Inteligence Customer Experience 100

Userzoom

APRIL 5, 2018

With that in mind, let’s look at three main categories and use cases that are common in the UX world to help us discern what sample size is typically needed for each: Looking for Usability Issues. We might be doing a disservice to the better UX cause by stating “3 out of 8 users liked this” or “4 out of 6 users preferred this design.”

User Testing 59

User Testing Research Software UX Webinar 59

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Research Software 97

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. User experience design principles to ”guide” Even if you have access to machine learning algorithms, you still need to pay attention to the basic UX design principles.

Data Visualization 95

Data Visualization Feedback Software Customer Experience Customer Feedback 95

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. Originally from Germany with a development and UX design background, her passion is helping organizations work better with product analytics and metrics.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Guy

JULY 18, 2019

was responsible for defining timelines with UX, design, and engineering and holding the team to those timelines. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers. Hence, I am best suited as a Product Owner.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Keywords: Agile Development, App, Backend, Developer, IOS, Product Management, Startup, User Interface Design, UX Design. Each week we highlight some of the recently posted openings. Check out this week’s newest, below…. Head of Product @ Jopwell (New York).

Customer Experience 74

Customer Experience B2C Artificial Inteligence Healthcare 74

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? What is B2B marketing automation? They both focus on automating recurring tasks, but the approach is different.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter. Today, our air quality app is used by hundreds of thousands each day by users around the world.

Data Visualization 90

Data Visualization Research Software Reporting Tools User Testing 90

Userpilot

OCTOBER 15, 2023

Some key people on the team are growth product managers, growth marketers, growth data analysts, growth engineers, and growth UX designers. Growth (UX) Designer Sculpt user experiences that nudge users towards desired engagements, from free trial sign-ups to immersion in novel features.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Should a product manager have a very deep marketing, UX or engineering background? Be a Generalist.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Userpilot

JUNE 30, 2021

FullStory is also a product that can be used by various personas: product, UX and engineering teams to name a few. Easy to use products such as most B2C SaaS apps — the UI is simple enough to trigger the initial ‘Aha!’ This will help them later to personalize the experience based on the data collected.

Customer Experience 85

Customer Experience B2C UX Banking 85

Good Product Manager

MARCH 19, 2015

Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Glassdoor's 25 Best Jobs in America for 2015. 6, #Marketing Manager; 8, #Product Manager [link] #prodmgmt #prodmktg. — Jeff Lash (@jefflash) February 6, 2015.

Customer Experience 68

Customer Experience User Testing UX B2C 68

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Business of Software Conference

NOVEMBER 26, 2020

In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. Hangout with Alex Osterwalder Psychology for UX Masterclass. Sketchnote.

Data Visualization 52

Data Visualization B2C Branding UX 52

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left. An internal tools Product Manager likely skews to the bottom-right.

B2C 72

B2C Framework Data Visualization Analytic Tools 72

Userpilot

SEPTEMBER 10, 2022

The churn rate for B2B and B2C companies is almost the same, with the former having a slightly higher involuntary churn figure. B2C companies have a voluntary churn rate of 4.04%. Customers also normally cancel subscriptions due to product issues like bugs and bad UX/UI. How big of a problem is involuntary churn?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. After running through a few iterations this way, they got into mid-fidelity, which is when it made sense to have UX build out some real UIs.

Product Research 239

Product Research Onboarding KPIs Feedback Software User Testing 239

The Product Coalition

AUGUST 6, 2023

As Head of Product, I cover both B2C and B2B technologies. However, it’s also a perfect opportunity for when valuable insight can be shared — either from UX research, usability testing or from recent customer interviews. My past work experience includes working in eCommerce & health tech.

Reporting Tools 143

Reporting Tools Research Software Product Research User Testing 143

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Should a product manager have a very deep marketing, UX or engineering background? Be a Generalist.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

TryMyUI

AUGUST 3, 2022

This interaction can be between B2B and B2C by using digital technologies. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies.

Customer Experience 52

Customer Experience B2C B2B Research Software 52

TryMyUI

AUGUST 3, 2022

This interaction can be between B2B and B2C by using digital technologies. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies.

Customer Experience 52

Customer Experience B2C B2B Research Software 52

TryMyUI

AUGUST 3, 2022

This interaction can be between B2B and B2C by using digital technologies. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies.

Customer Experience 52

Customer Experience B2C B2B Research Software 52

The Product Coalition

SEPTEMBER 4, 2019

Moreover PM must handle tech, UX and business topics with efficiency. For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. less than one or two different teams mentioned (UX, dev, marketing, BI…). How did you do it?

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Should a product manager have a very deep marketing, UX or engineering background? Be a Generalist.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Be a Generalist Should a product manager have a very deep marketing, UX or engineering background?

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Be a Generalist Should a product manager have a very deep marketing, UX or engineering background?

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

The Product Coalition

JUNE 26, 2022

B2C vs B2B While the principles of user research are the same for B2B or B2C products, there are some unique aspects to selling a product to another company. At the end of this process, you will have a set of demographic groups describing your new customer segment (who) and a set of goals and motivations (what).

User Testing 128

User Testing Customer Feedback Customer Experience Product Research 128

Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. The beginning of creating an experience with these characteristics begins with collaboration, partnership, and connection with our UI/UX design partners.

Leadership 52

Leadership User Testing Product Management Product Manager 52

The Product Coalition

JULY 21, 2020

UX Planet UX Planet is similar to Product Coalition, in that it collects articles from a variety of contributing design professionals. This is handy for companies across many industries, but it’s especially useful for startups and B2C SaaS companies. They’re currently on #111 of the series…so you’ve got plenty to inspire you!

Blog 78

Blog Data Visualization Product Management Product Manager 78

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Many of these unscrubbed demands or requirements are just plain wrong: confusion about root causes, ham-handed UX changes, interference with current features, privacy or legal violations, misguided workarounds. Even though it’s not designed yet, can we whip up a UX mockup?

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. Roughly, a 15% conversion rate is good enough for opt-in free trials in B2C. TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. But how much?

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52