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Focusing On Your Brand Will Produce a Better Product

Mind the Product

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? Traditionally branding has been clearly separated from product. If your brand is your message, your product becomes the vehicle for delivery.

More on Branding.

Under10 Playbook

Branding is what you do when your product doesn't matter.— I know this one'll get the brand-oriented marketers into an uproar but there's a big difference between brandING and your brand. Branding is a verb; brand is a noun. Branding is the exercise of telling your story to get people to buy your product. Your brand results from years of delivering great products and creating satisfied customers. — Steve Johnson, Under 10.

Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Small "utility" companies with only one or two products should focus on branding the individual products. Focus your brand efforts on what buyers are buying Which will it be? The company, the portfolio, or the product?

Is The Trick To Boosting Product Sales To Simplify Your Product Line?

The Accidental Product Manager

Olay is simplifying their product offering in order to revive their brand Image Credit: WindyWinters. The P&G product managers made the brand over and added skin treatments that had previously only been available at high-end department stores. For some odd and strange reason, each and every one of our customers is different from all of the others. The Problem With Olay.

Is Scrum Right for Your Product?

Roman Pichler

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. When working on a brand-new product, trying to achieve PMF, or struggling to keep the product growing, you typically face many unknowns and a substantial amount of uncertainty and change. When is Scrum Most Helpful? Mix and Match.

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Scaling Lean Principles by Jeff Gothelf

Mind the Product

This happens for any number of reasons – business case, short-term business needs, process, approvals, silos, concerns about the impact on the brand, deadlines, targets, and so on. They have an incremental mindset, and the perceived risk to brand and current is always front and centre of their thinking. Experiment Or Die. For start-ups it’s “experiment or die”, says Gothelf.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

Use the Strategy Canvas not only for brand-new products. The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1]. Applying the Canvas to Your Product.

Inspiring Teams with Product Vision

Mind the Product

Your best employees – the ones who are committed, high performing, autonomous and who are stewards of your brand – will be purpose driven. What matters to your brand so much that you would hold onto it no matter what? But for now, put down your product, forget your features and instead think about how people will feel and behave in the future because of your brand. Think Big.

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group. The definitive guide to Product Management and a must-read for any and all Product Managers. The Product Management For.[continue continue reading].

How to Communicate When You’re Founding a Startup

Mind the Product

Brand is Important. A well developed brand and strong copy will let you do this and is worth investing in early. Forward Partners look to help early stage ventures get to Series A or seed funding by working with them on getting to viable and sustainable business models within 12 months. As such, for their team of startup experts, communication is absolutely key. Get Lean.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase. I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. We all do it.

The life of a Product Manager – Learning by Doing

Mind the Product

Last summer he and a brand new team were challenged by Telenor to tackle smartphone users, especially in Asia, who don’t use data because of a fear of large unexpected bills. Osama Hanif (Digital Solutions Manager at Telenor) launched the first digital agency in Lahore and went on to join Telenor Digital. Plan for improvisation. Launch as soon as possible. This led to wasted time.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

Pearson are a long established global company with multiple brands and acquisitions., Craig Strong , VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Better ideas are found through exploration. Crossing the Chasm … and taking the customers with you.

Yahoo to become Altaba

Under10 Playbook

See also Ask Steve: Naming and Branding Assuming the sale of Yahoo's internet products to Verizon goes through, the remaining assets will become known as Altaba. The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. Strive for name that are unique and memorable.

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Launching Complex Products in International Markets

Mind the Product

For the business set up, it is almost like setting up a brand new company. Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. How do you manage return policies within a delivery supply chain that stretches across several countries? Step 1: Do your research.

Devolving From Good To Bad


But then you get some serious funding, or some board member strongly suggests that you need to bring on some “adult supervision,” or some experienced people from brand-name companies. Here’s the thing, the new people you hire are often from those large, brand-name companies that have stopped growing, are often companies that have long since lost their ability to innovate, and have been living off their brand for many years. Lots of people have written about the challenges of managing growth. Some believe that this is unavoidable. No real problem so far.

Let’s Fire a Few of Our Customers

Mironov Consulting

These are the customers we have to make happy if we’re going to grow our revenue/brand/Net Promoter Score and shorten our mean-time-to-customer-joy. As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. More is better, and much more is much better. Up and to the right! Too Hot to Touch?

Behind Every Great Product by Marty Cagan

Mind the Product

There was initially huge resistance to Adwords at Google – from engineering, because they worked hard to provide relevant results, and from sales, who were selling key words to big brands and who were legitimately nervous about cannibalization. There hasn’t been much success in defining the role, but the role itself, Cagan believes, has never been more essential. Microsoft Word.

Top 10 Product Guest Posts of 2016

Mind the Product

Most of the commentary focused on the Pokémon brand, but Jenny focused on the game as a product, and dug into how it was designed to be a hugely effective game taking advantage of the mobile platform, social spaces, and the hugely-popular brand. 2016 has been a year when the craft of product management grew, evolved, and matured at a staggering rate! Managing Agile Teams Remotely.

Fighting Shiny Object Syndrome

Product Powers

Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. Brenda rushed over from her desk in the sales pit. She was clearly excited. She’d uncovered an opportunity to partner with a local firm that would distribute our free demo to a few thousand of their customers and she was convinced it would be an easy way to generate a lot of new business quickly. It was nearly free marketing, right? I said no.

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The Future of Talking to Technology

Mind the Product

How can we build with Artificial Intelligence in mind, at the same time as maintaining close customer relationships and protecting our brands? Christoph Auer-Welsbach , Partner Innovation Leader at IBM Watson, introduces us to Watson. Talking with Technology’ is an engaging and thought-provoking talk about how Artificial Intelligence is changing the interface between humans and machines.

Progress, Not Products

Product Bookshelf

The pinnacle of jobs to be done development is a “purpose brand”, one that is synonymous with the job it is being hired to do. Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide the causal factor to explain why customers choose one product over another.

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

Now what they are discovering is that their customers are showing a preference for systems that are more tightly integrated with their specific brand of mobile phone. Yes, every car needs a navigation system, but from whom? Image Credit: LotPro Cars. I am more than comfortable admitting that I become lost very easily. This is why I own one of those fancy Garmin navigation systems.

Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

The Accidental Product Manager

In malls across the country, Amazon has set up branded kiosks where they sell a limited line of devices, cases for those devices, and branded apparel. We buy from Amazon online, right? Image Credit: Luke Dorny. You would think that being a product manager who works for Amazon would be a pretty cushy job right? Right now what this seems to be leading to is the opening of retail stores.

Why you Need a Product Analytics Playbook

Mind the Product

How to effectively onboard and retain brand new users. When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. It’s much harder to put together a strategy you can return to time and again. Every product is different, of course. There’s not a one-size-fits-all approach. Creators.

Behind Every Great Product


The new sales team, under Omid Kordistani, was off to a strong start selling keywords to large brands and placing the results at the top of the search results, highlighted as an ad, but still very prominent, much in the style that had been done in search results at other companies, including at Netscape where Omid came from. Article: Behind Every Great Product. So one of the very first things I did was to sit down and write an essay about what I believed about this role. The paper proved popular and helped many teams to get a better understanding of just what product was all about.

TEI 084: Product portfolio management – with Carrie Nauyalis - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

You might have a portfolio by region, by brand, by product line, etc. Or, if we need to grow a brand, what product should we launch? You might have a portfolio by region, by brand, by product line, etc. * It is an important activity in organizations that have more than one product, but it is also an activity that is difficult to learn about. common mistakes you can avoid.

Virtual reality and your product development process

Mind the Product

Brands such as McDonald’s , Volvo , Coca Cola , Marriott Hotels , and even President Obama , have successfully released VR content to consumers, with many more scrambling to join them. The exciting news is that it’s going to take a lot of smart people creating a lot of amazing (and mediocre) experiences to pioneer brand new processes and techniques to fit these emerging challenges.

TEI 092: Innovation mantras from R&D-with Dana A. Oliver - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

They are very customer-focused, they establish their brands, but then something odd occurs. Look at Intel, Victoria’s Secret, Starbuck’s, or Michelin — these are companies that have a core technology, a core name, a core brand, and they remain true to these elements. Research and development is tightly coupled with product management and innovation. What is your first mantra?

Innovation vs. Execution


Culture of discovery techniques - the mechanisms are in place for ideas to be tested out quickly and safely (protecting brand, revenue, customers and colleagues). In my experience working with companies, only a few companies are strong at both innovation and execution; many are good at execution but weak at innovation; some are strong at innovation and just okay at execution; and a depressing number of companies are poor at both innovation and execution (usually older companies that have lost their product mojo a long time ago but still have a strong brand and customer base to lean on).

What’s the ROI of Innovation? – David Binetti

Mind the Product

But it’s a brand new product idea – there is no existing data to base that kind of evaluation on! Currently, David helps organizations innovate faster with less risk through Innovation Options, a valuation framework he created that gives entrepreneurs a product-friendly yet finance-approved answer to the eternal question: “What’s the ROI?”

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

So you are in the process of starting your brand new product manager job. Product managers need to know how to get things started Image Credit: Andre Chinn. Congratulations. Now what? What is the first thing that you are going to need to do? As we all know, there are a ton of things that you could do including creating a product development definition, but where to start? of a product.

The Importance of Listening to Your Customers by David Cancel

Mind the Product

In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t.

TEI 097: How product managers pitch and sell ideas to managers – with Chris Westfall - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

He’s coached clients onto Shark Tank, Shark Tank Australia and Dragon’s Den, and successfully re-branded products and services around the globe. Chris’ book, Bulletproof Branding. He’s coached clients onto Shark Tank, Shark Tank Australia and Dragon’s Den, and successfully re-branded products and services around the globe. how to give a good pitch. I was surprised and thrilled.

Discovery vs. Delivery


We are in a big hurry to push something out there in order to learn what works and what doesn’t; yet we don’t want to release something that’s not ready for prime time, and risk hurting our customers and damaging our brand. It is consistent with the brand promise. Most of us are working on solving some pretty hard problems, and it usually ends up taking some fairly complex systems in order to power these solutions. As such, for most teams there are two very significant challenges to tackle: First, discovering , in detail, what the customer solution needs to be.

TEI 095: Product line roadmapping for product managers – with Paul O’Connor - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

As an example, look at the Samsung brand. It’s a company that uses its brand across many different product families. The last episode was on the topic of product roadmaps and today we extend that topic by considering product line roadmaps – roadmaps for product lines and product families. The person who has turned that topic into his professional career is Paul O’Connor. Thanks!

The Product Designer Role


Visual design includes things like composition, typography and how the visual brand is expressed. The Product Designer Role. You got the go ahead to hire some in-house designers. That’s great news! Up until now you’ve been relying on an external agency for the majority of your design work and this is going to enable you to create a team that is much more responsive and predictable. Your next task is to define the product design role within your company. This is an important one to get right. You don’t want to simply recreate an internal version of the agency model.

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Pilot Teams


You can modify existing teams or form brand new ones. NOTE: This article is by SVPG Partner Chris Jones. He specializes in helping organizations and teams transform to raise their game. This is the first in a series he's writing on this critical topic. This technique is fairly straight forward, but is one of the most powerful tools to introduce substantial change. At SVPG, we often work with product leaders who recognize that the way their companies create products needs to change. Adoption Life Cycle. The technology adoption lifecycle also applies to organizational change. Pilot Teams.

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Product Success


There are legal constraints, financial constraints, sales and pricing constraints, brand and marketing constraints, privacy constraints, security constraints, partnership conditions, and the list goes on. Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. You can watch that talk here , or read the narrative article here. Last week I delivered that talk, and this article is a narrative version. If you prefer to watch the video (1 hour long), you can find the presentation here.

When the price is right: managing price segmentation

Mind the Product

However, because they are clearly different products with different brands it seems to be accepted. Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. Of course, there is no way to tell precisely how much a buyer is willing to pay. What is fair?