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Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. Below is a summary of how Finance app fared over the course of 2021. Summary of Finance Apps in 2021.

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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.

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4 Finance App Requirements for 2021

Alchemer Mobile

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

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Connected Commerce and Embedded Finance

The Product Coalition

Going further is the idea of Phygital , the inseparable physical and digital worlds where all brand experiences lie. This includes custom flows, multicurrency and branding. As the consumer experience may cross channels and vendors, expectations around marketing and branding may need to be updated.

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Finance Apps: Benchmarks for Success in 2021

Alchemer Mobile

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. 2021 Engagement Benchmarks for Finance Apps. Ratings and Reviews.

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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.

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Four Challenges Finance Apps Face and How to Conquer Them

Alchemer Mobile

Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. The first is to launch a VOC (voice of the customer) campaign.