Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

4 Unusual Promotional Gifts for Product Marketing Managers

Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show.  Product Success Managers need to offer an incentive to get people to answer their surveys when they are doing market research.

While everyone else is using pens, hats, mugs and key chains as giveaway items, it means that you could make a unique move and offer an unusual promotional gift.

People like products that are custom promotional gifts since they are crafted to match the requirements of users.

Some commonly used promotional items for gifts are:

  • Clothing: T-shirts, gloves, socks, hats, caps.
  • Calenders, glass, mugs.
  • Bags and purses.
  • Stationary items: Erasers, rulers, pencils, pens, markers, highlighters, notepads.

However, here are some unique gifts that can help you standout and get better results.

Solar Phone Charger

With the sudden rise in the use of renewable power sources, a solar phone charger can be a great promotional product. Dead smart phone batteries can cause frustration and it is unlikely that you will always find a socket nearby to charge your cell phone.

A solar phone charger is friendly for the environment as well as for your phone. It is a small but valuable promotional gift that is a favourable option for your customers as this product might be used almost every day.

RELATED:  Moving your Business From Services to Product: Here’s What it takes!

Branded Food

Who does not love a tasty slice of pizza with cold drink and fries?

You can offer pastries, cake, pizza, juices, burgers or any other branded food item as a promotional gift. The sweet flavour on their taste buds will let them remember your nice gesture for a long time.

Make sure to always use high quality food that is of a renowned brand.

Ear Plugs

This product might look like a strange option to be presented as a gift. However, it is actually a valuable item that can even let you sleep when your neighbors are noisy.

People working on construction sites find it convenient to use ear plugs to prevent ear damage and headaches. You can pop these into your ears even while you are relaxing at your home. Moreover, ear plugs can be worn while attending a concert as they prevent tinnitus and hearing loss.

Reusable, Insulated Lunch Bag

A reusable, insulated lunch bag can be effectively used as a promotional material. The insulation will keep the food warm (or cold) and reusability will let the user to use the bag again and again.

Some of the products that we have mentioned above are not only useful for a single person but they are better for the whole community.

RELATED:  WileyNXT Webinar on: Building an Insanely Great Product Strategy

Make sure to choose the right kind of promotional gift which matches your brand.

Tanuja Nailwal

Tanuja Nailwal is a product management and strategy consultant. She writes articles on the latest trends and advice on creating user-friendly and market-wanted products, professional services and ways to improve your business. See all the articles from this author See all the authors

Leave a Comment





Lucrative Business Ideas for Stay-at-Home Moms
Lucrative Business Ideas for Stay-at-Home Moms to Make Extra Money
Starting a business ​has never been more popular than now, and women of all ages ...
Read More
What a Product Manager Needs to Know About Information Security Roles and Responsibilities Featured
What a Product Manager Needs to Know About Information Security Roles and Responsibilities: Internal and for Their Product or Service
If you're a product manager in charge of information security for your organization, you're probably ...
Read More

TESTIMONIALS

Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

Student

Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

Student

Spencer J.

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

Student

Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A

Client

Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

Client

Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

Manish B.

Student

Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

Mike B, Lead Generation Consultant

Client

Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client

Anand P

"Building Insanely Great Products" is a great Segway into the product management space and contains insightful and practical advice which I am now going to validate with some of the projects I am working on"

Consulting

Anand P

Client