The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 124

Branding User Testing Customer Experience Data Visualization 124

The Product Coalition

NOVEMBER 23, 2021

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. These tools include Amazon Posts, Amazon Brand Analytics, and enhanced advertising tools. You cannot submit this without being a brand owner.

Branding 145

Branding Data Visualization Analytic Tools Reporting Tools 145

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

Branding 91

Branding Marketing User Testing Naming 91

freshtrax

JANUARY 11, 2022

Rather, several prominent foreign brands are redesigning their logos to make them more symbolic or iconic. Or, conversely, in many cases, startups such as Twitter and Slack are becoming more recognizable with just an icon rather than a full-scale logo that includes a company name. Brand Logo Trends by Country [US, Japan, China].

Branding 124

Branding Research Software User Testing Customer Experience 124

Product Innovation Educators

OCTOBER 19, 2020

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . You can be a great brainstorming resource to help Marketing or a naming consulting. .

Naming 116

Naming Branding Customer Experience Consulting 116

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

Branding 79

Branding Marketing User Testing Naming 79

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Innovatemap

JULY 8, 2021

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

Naming 52

Naming Branding B2C User Testing 52

Usersnap

JULY 28, 2020

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

Naming 52

Naming Feedback Software User Testing Product Research 52

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

Branding 52

Branding User Testing Product Research Workshop 52

Alchemer Mobile

APRIL 11, 2022

While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco. In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Download 246

Download Branding Naming Strategy 246

dscout People Nerds

MAY 31, 2023

Qualitative research tools and services for product, innovation, CX, and brand. Meet the people that matter to you in the moments that matter to them.

Research Software 52

Research Software Naming Product Research Branding 52

The Product Coalition

AUGUST 8, 2023

Choose a Name for your Business The next step to starting your business is choosing a name for it. The name you choose for your business should be easy to remember and defines the business. After you choose a name for your business, you must choose the same domain name for the internet presence if it is available.

Banking 114

Banking Government Finance Naming 114

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. This approach has continued to keep the brand fresh and exciting! The brand actively encouraged the sharing of Kit Kat bars as a gesture of good luck and success.

Marketing 107

Marketing Branding Messaging Positioning 107

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 245

User Testing Product Management Product Manager Customer Experience 245

NextBigWhat

OCTOBER 23, 2020

There are high chances that you might not have heard or seen this brand. He named the company as Kalimark which meant colour in Tamil. 1959 – The brand Bovonto is introduced for the main grape flavoured cola product. And company started getting recognised by this name later. All thanks to brand loyal customers.

Branding 52

Branding Advertising Naming Customer Experience 52

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Here’s how: 1.

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

UX Planet

JANUARY 29, 2024

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

Wireless 77

Wireless Travel Branding Differentiation 77

Alchemer Mobile

MAY 31, 2022

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

Product Research 243

Product Research User Testing Customer Feedback Customer Experience 243

Product Innovation Educators

MARCH 4, 2024

” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. In 2019, we recognized that we needed to expand beyond beer and changed our name to Molson Coors Beverage Company. Pace yourself. [15:31]

User Testing 111

User Testing Vision Naming Branding 111

Userpilot

FEBRUARY 25, 2024

Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand. Set up sales funnel steps with specific data points and filters.

Data Visualization 104

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 104

UX Planet

FEBRUARY 25, 2024

. ### Email Template 1: Introduction and Offer Subject: Let’s Make Your Brand Shine! Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi [Recipient’s Name], I’m [Your Name], and I create designs that people love.

ChatGPT 81

ChatGPT User Testing Customer Feedback Research Software 81

The Accidental Product Manager

JULY 16, 2018

There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. The Problem With Being A Top Food Brand. It turns out that the top food brands have been in a bit of a sales slump for the past few years. What can they do about it?

Branding 56

Branding Product Management Product Manager Customer Experience 56

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 162

User Testing Product Management Product Manager Customer Experience 162

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in.

Data Visualization 138

Data Visualization Customer Feedback Customer Experience Analytic Tools 138

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Examples of questions to ask in user persona surveys: What will you be using {product name} for? Examples of market research survey questions include: How much are you willing to pay for [product name]?

Data Visualization 91

Data Visualization Product Research Research Software Analytic Tools 91

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? What’s the state of the relationships that brings you that data? What’s the state of those systems? What do you see as your biggest risks and challenges?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

The Product Coalition

NOVEMBER 23, 2021

To give a little background on startup V (not the actual name), the founder is a successful entrepreneur and has 20 years track record in running a successful heavy industry manufacturing business of about INR100 crores ($17m) annual turnover. They always ask do they need to do everything themselves or only something for the brand creation.

Startups 134

Startups Strategy Technical Review B2B 134

Reveal

NOVEMBER 1, 2023

Moreover, we empower you to instantly integrate your own custom visualizations, complete with unique names and icons, with just four lines of code. Next, let’s explore the process of how custom data visualizations work in Reveal, step by step, from adding the Reveal bridge JavaScript file to applying your branding and theming.

Data Visualization 97

Data Visualization Customer Feedback Analytic Tools Reporting Tools 97

Alchemer Mobile

OCTOBER 13, 2020

Yet at the end of the day, many brands know little about their customers on an individual, human level. Even some of the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings, net promoter scores, and trends in retention and per-customer revenue. We’re all different.

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

Userpilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. Use brand monitoring tools to track what your customers say about your products across multiple channels. Use a review funnel to attract positive reviews, create more awareness for your brand, and drive customer loyalty.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Systems Review 105

Intercom, Inc.

JULY 26, 2022

Depending on your goals, a “conversion” could be a number of desired actions, including completing a purchase, signing up for a newsletter, upgrading a service, submitting a form, or downloading an asset, to name a few. Research shows that a good sales conversion rate for an e-commerce brand is between 1% and 5%.

Customer Experience 118

Customer Experience User Testing Reference Product Research 118

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. First, MLG helps increase your brand awareness and visibility in the market.

Feedback Software 103

Feedback Software Analytic Tools Research Software User Testing 103

Userpilot

AUGUST 29, 2022

It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. They built a free business name generator that business owners can use to find an available company name. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 95

Research Software Engineering User Testing Marketing 95

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it. Banners in action.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Product Culture

AUGUST 30, 2023

Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com. What to do?

Naming 59

Naming Branding Information Management 59

Userpilot

NOVEMBER 14, 2022

Why should you always start with keyword research before naming anything? You’re pretty much stuck with whatever name you choose, so you must be careful. You don’t want to slap a name on something and call it “done.” Branding is a time-consuming, expensive process. Branding is a time-consuming, expensive process.

User Testing 96

User Testing Data Visualization Research Software Customer Experience 96