TechEmpower - Product Management
JULY 24, 2023
Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” The innovator/developer relationship needs to be a conversation.
Intercom, Inc.
JUNE 22, 2020
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Roman Pichler
NOVEMBER 2, 2021
A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. This can make it challenging to help a development team improve.
Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).
Advertiser: Revenera
Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!
Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).
Intercom, Inc.
NOVEMBER 17, 2021
Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
But what strategy do managers use to keep the customer and their key problems at the center of the product development process? Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. Every product manager has heard, “Keep the customer at the heart of everything you do".
Advertiser: Revenera
Use In-App Messaging to Drive Unlicensed Users to Your Cart. Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue. You will learn how to: Identify unpaid users of your software.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.
Advertiser: ZoomInfo
From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messaging strategy to improve your user journey. You'll come away having learned how to: Understand, measure, and act on Attitude, Intention, and Behavior.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Use Product Management Today’s webinars to earn professional development hours! How can you plan when you are uncertain of what's next? How do you survive to fight the fight another day? Hunker down? Ride it out?
Expert insights. Personalized for you.
208 
Let's personalize your content