Product Management University

NOVEMBER 14, 2022

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. It’s a case of trying to be everything to everyone.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

eG Innovations

JULY 2, 2019

A recent analysis by Skyhigh Networks on 27 million employees rated Microsoft Office 365 as the most widely popular enterprise cloud service by user count. At the same time, our own eG Enterprise performance monitoring solution was alerting about slowness with Microsoft SharePoint Online. Microsoft 365 Admin Center Console.

Data Visualization 75

Data Visualization Enterprise Reporting Tools Customer Experience 75

Product Management University

MAY 24, 2021

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Demo Document B2B 130

Alchemer Mobile

FEBRUARY 14, 2023

February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. LOUISVILLE, Colo.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Krishna believes in “Mobile and Social eating the world” and helps enterprise customers to make use of technology to increase their productivity.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Business of Software Conference

MAY 18, 2023

April has done it over 200 times and before she became the positioning lady, she’s been responsible for both sales and marketing at some seriously impressive enterprise software companies. Defining the problem does not give you a differentiated starting point – you’re defining the problem the same way as your competitors.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

280 Group

MARCH 29, 2020

We worked very hard to preserve the value that differentiates OPM from any other Product Management training on the market, yet enables it to provide an exciting new way to learn online,” said Rina Vernovskaya, CEO of 280 Group. “It Interactive and hands-on. “We Customization for Teams. Special Offer for You.

Customer Experience 272

Customer Experience Travel Differentiation User Testing 272

The Product Coalition

MARCH 18, 2022

Around that time, a healthy startup should have established: A solid team A great product/service with at least one core value proposition A base of loyal and highly satisfied customers Once the founder sees good traction with 50+ enterprise customers and/or thousands of users, they face a dilemma.

Customer Experience 199

Customer Experience Onboarding KPIs User Testing Customer Feedback 199

Mind the Product

MARCH 20, 2020

Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. It’s like a sprint towards the enterprise phase – increasing revenue and expanding at pace with a large amount of board interaction. Start today by asking yourself how your product relates to revenue or cost.

User Testing 215

User Testing Customer Feedback Product Research Customer Experience 215

280 Group

FEBRUARY 23, 2021

Competition : Closing of feature gaps, increased market share, creating differentiation. Proper positioning and messaging are a must to provide understanding of product benefits and competitive differentiation. User adoption : Usage of features, reduction in support calls, ease of use, satisfaction metrics. Lack of customer research.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

Intercom, Inc.

OCTOBER 24, 2022

Enterprise and SMB companies typically purchase in different ways and require different levels of support. For example, within Enterprise companies there are, on average, eight people involved in the buying cycle – while for SMB it is usually one or two. The VP Sales should not be the only executive involved in the deal.

Feedback Software 91

Feedback Software Strategy User Testing Onboarding KPIs 91

280 Group

MAY 12, 2021

After coming to a conclusion about what a product will be and how it will answer a market need, the Product Manager works closely with the Product Development team to determine what features will not only make the product differentiated and marketable, but are feasible to develop. Evolving Along with You.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Large enterprise companies with better access to capital can afford to have longer payback periods. How to calculate CAC payback period?

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

eG Innovations

MARCH 16, 2023

HCINFO offer competitive differential offerings through their strong engineering excellence and experience in building whole solutions leveraging best-in-class network, security, server, storage, software as well as infrastructure technologies. HCINFO has been an eG Enterprise distributor for the past two years.

Enterprise 52

Enterprise Banking Dashboard Differentiation 52

BrainMates

JULY 23, 2023

For enterprises, the decision to buy or build software has been trending towards buy, as it has become more cost-effective to purchase and integrate software services than to develop them in-house. Enterprises will be able to develop software in-house or purchase services, both for a negligible fraction of the current cost.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Differentiating from the competition. When you’re fighting for a piece of the pie, differentiating yourself from the competition is crucial. This could be: Price.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Alchemer Mobile

SEPTEMBER 3, 2020

We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future. We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

The Product Coalition

AUGUST 23, 2023

This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. A product without a distinct purpose may blend in with the competition and fail to stand out.

Weak Development Team 140

Weak Development Team Customer Experience Technical Review Customer Feedback 140

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. Enterprise: think like a startup. Startup: Set ruthless priorities. You can take a look at the Netflix culture deck here.)

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Mironov Consulting

AUGUST 29, 2023

 Renting (licensing) means we can put more of our own effort into market differentiators. So a first pass at value engineering – doubling down on our core tech and market differentiation – might look like this: Logistics Apps HR Apps Agile Apps Security Apps CRM Apps We’re in the Logistics software business build?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

Userpilot

JANUARY 23, 2024

Create a clear product positioning statement that focuses on your target audience, your product’s unique value, its differentiation, and the key benefits it delivers. It shapes how customers perceive your product, focusing on its unique features and benefits to differentiate it from competitors. Monday’s multiple use cases.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 31, 2023

Calls might be better if you’re dealing primarily with enterprise clients or a large team, your product is super complex, and you’re aiming for initial growth. Low ROI : For mid to large or enterprise teams , in-app onboarding flows for new clients drive comparatively higher returns than calls (depending on the service provider).

Feedback Software 105

Feedback Software Customer Experience User Testing Customer Feedback 105

Mironov Consulting

DECEMBER 5, 2023

Last … we could build an SMB-ready product alongside our current enterprise offering.  Pure revenue may be helpful for the Sales organization, since they probably need to hire 35% more account teams each year.     It would excite our Board, though, and give Sales/Marketing something to say when asked. 

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

The Product Coalition

MARCH 23, 2022

While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. Background, Criteria, and Decisions The following section describes a health-tech company “ZB Enterprise”, the considerations and culminating decisions.

Startups 139

Startups Fractional CTO Technical Review Software Review 139

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . The method to define what the core value and differentiation factor is very similar across business models and industries. In our daily life, there are so many products being used and promoted.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

OCTOBER 27, 2021

At its core, WalkMe is an enterprise solution for employee onboarding. Its typical customers are also large, enterprise-level companies with user onboarding needs. Set up basic contextual onboarding to differentiate user experience. Here’s a rundown of some of the most important differentiating factors: Implementation.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. Customer experience is becoming a critical differentiator for consumers, and it’s having a direct effect on businesses’ bottom lines. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 124

Enterprise User Testing Feedback Software Technical Advisors 124

The Product Coalition

FEBRUARY 24, 2021

This nimble approach to product management directly influences business outcomes, differentiating the most compelling products from lesser competitors and boosting adoption and customer satisfaction along the way. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

Research Software 93

Research Software Feedback Software Technical Review Software Review 93

Gainsight

SEPTEMBER 12, 2023

AI for CS Is Still a Journey of Constant Discovery As an enterprise search technology, Glean has always leveraged AI. Kennedy says automation and robust customer health scores are both key differentiators that helped her CSMs become more efficient. She then recommends asking CSMs to “jump in and fill in more” data as you go.

Generative AI 52

Generative AI Reporting Tools Customer Experience Product Research 52

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

The Product Coalition

JANUARY 3, 2020

With IoT security gateways and data analytics services, IoT service providers help to deliver differentiated services that boost the efficiency of the organization by reducing the overall cost. Contus Contus, a leading Software as a Product company provides Digital Engineering services for global Enterprises.

Data Visualization 78

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 78

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. A month ago, we were saying ‘wouldn’t it be great to do this in the next couple of years,’ and then COVID happened and our focus shifted to how do we do this right now.”.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. Enterprise: think like a startup. Startup: Set ruthless priorities. You can take a look at the Netflix culture deck here.)

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    In my experience, gross comparisons let us ignore 85% of incomings – so that we can put strategic thought and discovery into the top 15%.  

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59