Finding Inspiration for Customer Journey Mapping
Mind the Product
FEBRUARY 2, 2017
Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to understand what your prospective customers are doing on your website, why are they buying your goods or services and – more importantly -why they are not buying.
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