Lead on Purpose

DECEMBER 19, 2016

Every successful individual I’ve ever met has told me their path to success was filled with surprises and obstacles they never thought about before they started. Things happened they never anticipated. They experienced both positive surprises and disappointing setbacks.

Positioning 150

Positioning 150

Mind the Product

DECEMBER 19, 2016

Christoph Auer-Welsbach , Partner Innovation Leader at IBM Watson, introduces us to Watson. ‘Talking with Technology’ is an engaging and thought-provoking talk about how Artificial Intelligence is changing the interface between humans and machines. The era of human-machine relationships is transforming customer interactions and provides new opportunities to scale and enhance human expertise.

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Artificial Inteligence Technology Data Visualization Healthcare 87

Pragmatic Marketing

DECEMBER 19, 2016

Pricing is the most powerful of all of the marketing mix levers. Depending on gross margin, a 1 percent improvement in pricing can lead to a 10 percent increase in profitability. Yet, many companies don’t have a company-wide effort for price management. Sure, all companies have someone or some department who does pricing but very few truly understand and focus on pricing.

Finance 70

Finance Customer Experience Marketing Management 70

The Accidental Product Manager

DECEMBER 19, 2016

Here's Hoping That You Name Shows Up On The "Nice" List This Year! Loyal readers & subscribers, here’s hoping that this upcoming Christmas season week is a great week for you – I’m taking it off! Blogging will resume after the holidays… Everyone seems to celebrate something different this week, but I’m hoping that no matter how you choose to spend your time, you will enjoy yourself.

Naming 62

Naming Blog Product Management Product Manager 62

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Product Management

Brian Balfour

DECEMBER 19, 2016

(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.

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Download User Testing Strategy Customer Experience 61