Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s

Customer Experience 111

Customer Experience User Testing B2C Onboarding KPIs 111

The Product Guy

DECEMBER 20, 2016

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

Product Management 84

Product Management Product Manager Certifications Management 84

Pragmatic Marketing

DECEMBER 20, 2016

By Sophorn Chhay. When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Mind the Product

DECEMBER 20, 2016

Technical and product teams can spend a lot of time estimating the effort involved in a proposed piece of work. But how many of us even bother to write a value on a piece of work? Over time I’ve become fed up with seeing product people managing story backlogs where, at most, they had an effort estimate on a story. People wanted “quick wins” and “the biggest bangs for the buck”, but without considering the value as well as the effort it is little more than opinion.

Customer Experience 76

Customer Experience Data Visualization Technical Review Weak Development Team 76

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Pragmatic Marketing

DECEMBER 20, 2016

Every time I find myself in a new role or with a new product, I always start with engaging the market. Working with customers and prospects will provide insights into what your users value and the problems that they want to solve. This will help you determine what content to focus on. You should also engage with your sales team to see who the typical buyers are and then perform win/loss calls.

Customer Feedback 70

Customer Feedback Customer Experience Messaging Positioning 70

TSIA

DECEMBER 20, 2016

The holidays are upon us once again, and along with them, the corresponding annual shopping season. For dads like me with school-aged children, this is also the time of year when I turn to my favorite e-tailers to fulfill our family's wish lists. It's a tough call as to whether I love my children or hate the mall with more fervor, so in our house, “Santazon.com" with “Reindeer Prime" delivery has saved Christmas like the repentant Grinch at the end of the book.

Data Visualization 40

Data Visualization Books Engineering 40

Product Club

DECEMBER 20, 2016

Are We Nearly There Yet? If you’ve got kids and have ever been on a long car journey with them, that phrase will probably sound annoyingly familiar. Maybe you even remember saying it yourself when you were younger. How about this phrase: “Is that ticket done yet?”. Or this one: “When will your project be finished?”. Or this one: “Can you tell me when the next release be shipped?”.

Research Software 48

Research Software Software Review Weak Development Team Software Developers 48

UserTesting

DECEMBER 20, 2016

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.

User Testing 37

User Testing Product Research Customer Feedback Testing 37

UserTesting

DECEMBER 20, 2016

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.

User Testing 22

User Testing Product Research Customer Feedback Testing 22

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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