Serve Fewer Markets. Win More Deals.
bpma ProductHub
MARCH 20, 2017
by Sarela Bliman-Cohen. Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Let’s review a couple of scenarios: Scenario one – company has an existing product portfolio.
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