Funnel Analytics: UXCam’s Revamped Conversion Funnel Feature

What Are Funnels?

Conversion funnels are excellent for mapping user flows. With funnel analysis, you can easily pinpoint when users drop off and know what to change in your mobile app for better retention and conversions.

Why Should I Use Conversion Funnels?

There are many ways to take advantage of conversion funnels.

• Find opportunities you don’t want to miss.

• Understand what order of user actions gets them where you want them.

• Find and fix bottlenecks.

• Know where and why users churn.

• Optimize your app by making data-driven decisions.

Understanding user behavior is key to making the right decisions for your product. This isn’t news for you, and you have probably been using our funnels for a while already. So, what has changed?

What’s New?

Context is everything. To make it easier for you to understand your funnels, you can now access contextual session recordings and user behavior data.

• Uncover why your users are dropping off.

You could already easily create multi-step funnels. Now, you also get detailed information on every step of the funnel. For example, you can see the total number of users that dropped off at any given point.

If you want to get more specific, you can focus on the particular sessions that didn’t reach the next step. Replay the affected sessions with the click of a button and gain a deeper understanding of your users’ decisions.

Stop wondering why your users churn and see it for yourself.

• Analyze conversion funnels based on users or sessions.

Up until now, you could only create session-based funnels. Not anymore. User funnels are there for you if you need them.

You may need to create one type of funnel or the other depending on how long it takes your users to reach the desired goals. Session funnels show you the users that converted within one session — without even leaving your app once. User funnels are useful to see who completed the process even if it took several sessions.

You can now create a funnel for any occasion. The more you understand your users, the better.

Every perspective may offer a different insight into the whole conversion process. Discover how your users actually convert. It may not match what you had planned out for them.

First, see all the different ways in which your users convert. Then, optimize your app to favor the high-converting user journeys.

• Customize your conversion funnels to the last detail.

We have you covered whether you want to group channels by user or device properties, or take a closer look at each step of the funnel with event properties.

Having a general understanding of how your users behave isn’t necessarily going to cut it. Get as specific as needed to give your users the experience they expect from you.

Having more powerful conversion funnels means more opportunities for you to improve the UX of your app. With up to 10 different funnels at a time, you can easily unlock your user retention potential.

Understand your users, know what they want, and make it happen.

When Can I Start Using Funnel Analytics?

You don’t need to wait any longer to give the new features a try. As long as you already have an account, you can play around with our updated funnels.

If you don’t use UXCam yet but are curious about our conversion funnels, sign up for a free trial.

Related Articles:

• Top 7 Funnel Analysis Tools to Boost Mobile App Conversions

• Conversion Funnels for Product Managers and Marketers

• Funnel Analysis: Ultimate Guide for Product Managers

• Product Analytics Tools: Top 5 (Expert Guide)

• What Is UX Analytics?

• What Is User Behavior Analytics? It’s Not UX Analytics