Thu.Mar 19, 2015

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Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers.

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3 Ways for Education Services to Get Ahead in 2015

TSIA

One of TSIA’s primary goals is to help technology services organizations continue to effectively run their services businesses, while adapting to the changes that are necessary to survive and thrive in the future. This year, we’ve identified three key organizational capabilities education services should be leveraging to stay ahead of industry trends.

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Case Study: Designing a simple UI/UX for a complex process – Login with 2-factor auth

Bryce York

I came across this article today and couldn’t help but share it with you. It’s an excellent breakdown of the process GoSquared went through in order to design their new login experience. They’ve been extremely thorough in explaining their choices and the problems they overcame. It’s refreshing to see such detailed behind the scenes breakdown of what goes into making a seamless experience — spoiler alert, it’s a lot more than it seems.

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