Tue.Mar 29, 2016

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. We will be unveiling this research at SiriusDecisions Summit in May as part of our presentation The Art and Science of Identifying and Prioritizing Customer Needs.

Events 84
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Fast Cars and Fast Data: Formula One Lays Out a Winning Circuit for the Modern Enterprise

TIBCO - Thought Leadership

Big data drives the modern enterprise. It is now routinely collected, shaped, and deployed to power applications spanning all aspects of operation—from production to ERP to supply chain to CRM, the list can go on and on. And the speed at which all of this transpires is astounding: Fast Data now drives near real-time customer interactions, instantaneously adjusts processes for optimization, and curbs security breaches automatically.

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. We will be unveiling this research at SiriusDecisions Summit in May as part of our presentation The Art and Science of Identifying and Prioritizing Customer Needs.

Events 60