Roman Pichler

APRIL 11, 2016

1 Establish a Clear Vision. Establish a clear vision for introducing a product management group and explore why your company would benefit from it. There are a number of advantages such a group can offer, including being able to launch more products, serving the right markets and segments, providing the right features, making better product decisions faster, aligning the stakeholders more effectively, and establishing clear roles and responsibilities.

Product Management 141

Product Management Product Manager Customer Experience Workshop 141

TSIA

APRIL 11, 2016

We all know customer satisfaction is more important than ever to building customer loyalty and increasing retention, so it's fascinating to watch some customers display unwavering loyalty, no matter what their favorites brands do. Take the Chipotle food poisoning outbreak for example; after briefly falling from darling status, Chipotle is already setting the stage for a multi-year comeback with their “Better Burger” And remember when Amazon raised the price of Prime Membership fr

Customer Satisfaction 40

Customer Satisfaction Branding 40