Fri.Jul 15, 2016

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Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Defining customer needs with jobs-to-be-done theory. New product development frequently begins by having keener insights into customers’ needs than competitors do. Insights lead to innovations and increased value for customers and the organization.

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Vision vs. Strategy

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Overview. In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that).

Vision 101
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Dynamic diagramming for every industry

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It might not seem likely that health care, filmmaking, and the retail industries have any business methods in common. But if we pulled a Venn diagram out and got to work, we would soon discover that THAT is exactly what thread they share: diagramming. Between workflows, planning out processes, scheduling, and data visualization, every business can certainly benefit from diagramming.