Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. Over the past several months, I’ve led several roundtables in different cities on the topic of how to align product management and product marketing – as the subject has attracted a lot of interest from both product management and portfolio marketing (including product, solution, segment and services marketing) leaders.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Product Bookshelf

OCTOBER 30, 2016

Product managers must break free from patterns which make them susceptible to disruption from new entrants. To successfully introduce new products, produce managers need to use jobs-to-be-done segmentation rather than product- or customer-based segmentation. The Innovator’s Solution by Clayton Christensen. In Innovator’s Solution , Clayton Christensen introduces the famous “milkshake” case study which spawned the jobs-to-be-done method of customer segmentation.

Data Visualization 48

Data Visualization Government Advertising Marketing 48

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. Over the past several months, I’ve led several roundtables in different cities on the topic of how to align product management and product marketing – as the subject has attracted a lot of interest from both product management and portfolio marketing (including product, solution, segment and services marketing) leaders.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60