Roman Pichler

NOVEMBER 2, 2016

Tip #1: Complement your Product Backlog with a Product Roadmap. Use a roadmap to sketch the overall journey you want to take your product on. State the upcoming major releases with their goals or benefits. Then derive your product backlog from the roadmap and use the goals to discover the right backlog items. This ensures that your backlog is aligned with the product strategy, and it helps you decide which items should be added to the product backlog and which should not.

Customer Feedback 174

Customer Feedback User Testing Data Visualization Feedback Software 174

Mind the Product

NOVEMBER 2, 2016

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he knows first-hand that although changes in pricing can dramatically change the demographic and reduce the volume of your customers, they can still turn out to b

Customer Experience 84

Customer Experience Strategy User Testing Product Research 84

svpg

NOVEMBER 2, 2016

NOTE: This article is by SVPG Partner Chris Jones. He specializes in helping organizations and teams transform to raise their game. This is the first in a series he's writing on this critical topic. This technique is fairly straight forward, but is one of the most powerful tools to introduce substantial change. At SVPG, we often work with product leaders who recognize that the way their companies create products needs to change.

Product Research 61

Product Research Agile Article Roadmap 61

TSIA

NOVEMBER 2, 2016

Each year at our fall TSW conference, we celebrate the technology and services companies who have shown their exceptional dedication to innovation and excellence in the annual TSIA STAR Awards competition. As one of the highest honors in the industry, the STAR Awards are a way for these organizations to be publicly recognized by their peers as being among the best in the business.

Technology 40

Technology 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

dscout People Nerds

NOVEMBER 2, 2016

With 1 researcher, 2 projects, 50 users, and 500 data points—here’s what we learned about app user experience.

UX 40

UX Research Software User Testing Customer Experience 40