Why You Aren’t Learning As Much As You Could From Your Experiments
Product Talk
JANUARY 13, 2016
I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly. Most teams make one of the following two mistakes: They either gate releases with an A/B test trying to understand whether or not the feature had the intended impact or they test variables blindly hoping to stumble upon a better variation.
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