Andrew Chen

MAY 16, 2016

Push notifications are a cornerstone of every mobile app’s engagement and retention strategy, yet we know so little about them. Previously I’ve written about why 60% of users opt-out of push notifications and why some pushes are getting 40% CTRs. Today, we’ll look at some push notification data from Leanplum , a mobile marketing automation tool, which breaks down 671 million pushes to uncover some interesting trends, particularly on time of day targeting for push notifications

Data Visualization 86

Data Visualization Customer Experience Product Research Marketing 86

Street Smart Product Manager

MAY 16, 2016

This is the BIG question, isn’t it? We all want to be the best at what we do. And product managers are no different. We want to be good. Great. Awesome. And we want to be recognized for it! We want to launch products people love. We want customers to love it. Our company’s to […]. The post How Do You Become A Good Product Manager? appeared first on Street Smart Product Manager.

Product Management 75

Product Management Product Manager Management Management 75

dscout People Nerds

MAY 16, 2016

Talking dscout and participatory design with the original design chief of Google’s Project Ara.

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UserTesting

MAY 16, 2016

Today’s post is an excerpt from our eBook, the product manager’s guide to customer-centered growth. Enjoy! There are two approaches to growing a product. You A/B test a handful of tactics you think will work based on your opinion, … The post 11 ways to generate evidence-based growth experiment ideas appeared first on UserTesting Blog.

Customer Experience 31

Customer Experience User Testing Product Research Blog 31

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Product Management

UserTesting

MAY 16, 2016

Today’s post is an excerpt from our eBook, the product manager’s guide to customer-centered growth. Enjoy! There are two approaches to growing a product. You A/B test a handful of tactics you think will work based on your opinion, … The post 11 ways to generate evidence-based growth experiment ideas appeared first on UserTesting Blog.

Customer Experience 20

Customer Experience User Testing Product Research Blog 20