Sun.Jul 31, 2016

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People Don’t Buy IoT, They Buy a Solution to a Problem

Daniel Elizalde IoT Blog

Too many product teams and entrepreneurs think, “If I connect it, they will come.” The problem is that people don’t buy IoT, they buy a solution to a problem. In this post, I talk about an excellent example of IoT solving a customer problem, and share tips for evaluating if IoT is right for your […]. The post People Don’t Buy IoT, They Buy a Solution to a Problem appeared first on Tech Product Management.

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People Don’t Buy IoT, They Buy a Solution to a Problem

Daniel Elizalde IoT Blog

The Internet of Things (IoT) continues to be one of the biggest buzzwords around. You hear about it everywhere: from industry publications, tech publications, blogs, and even in the news. Every article I read usually starts by stating that by 2020 (or some year in the near future), we’ll have billions of connected devices. And it’s true that more and more IoT products are […] The post People Don’t Buy IoT, They Buy a Solution to a Problem first appeared on Daniel Elizalde.

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