How to Hook Users in 3 Steps: An Intro to Habit Testing
Nir Eyal
AUGUST 15, 2016
Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success. In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.
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