When the price is right: managing price segmentation
Mind the Product
NOVEMBER 1, 2016
Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no way to tell precisely how much a buyer is willing to pay.
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