Understanding Buyer and User Needs: A Short Survey; Popular Product Management Tweets
Good Product Manager
SEPTEMBER 21, 2015
Understanding Buyer and User Needs: A Short Survey. One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Unfortunately, this is one area where organizations struggle.
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