Sun.Mar 06, 2016

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Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Good Product Manager

Survey: Understanding and Prioritizing Customer Needs for Innovation. One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. We’ve been conducting research for some time now at SiriusDecisions on this topic and I’d appreciate if you can take 5 minutes to fill out this short survey and p

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Why killer products don’t sell

Product Bookshelf

Even the best products cannot overcome a poor sales process. Match your sales culture to your customer’s buying culture to successfully introduce your product and close opportunities. Identify your product’s sales needs and select the right approach to one of four buying cultures. Why Killer Products Don’t Sell by Ian Gotts and Dominic Roswell.

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Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Good Product Manager

Survey: Understanding and Prioritizing Customer Needs for Innovation. One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. We’ve been conducting research for some time now at SiriusDecisions on this topic and I’d appreciate if you can take 5 minutes to fill out this short survey and p