Product Lifecycle Management – Beyond the Early Adopter
Mind the Product
OCTOBER 26, 2016
Craig Strong , VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions., and product lifecycle management has been a catalyst for changing the culture across the business as they undergo a digital transformation away from a long established culture of print.
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