Transitioning from Market Stall to App Store
Mind the Product
OCTOBER 20, 2016
In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a deeply entrenched culture of mobile last.
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