How Can Product Managers Be Better Communicators?

The goal-setting process is a crucial one to any organization, but it is often done in a hasty manner. Here is how you can set goals correctly, and have your team members buy in.

Luke Grimstrup
Product Coalition
Published in
4 min readJul 23, 2021

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The typical corporate goal-setting process usually happens once a quarter, managers scramble to set goals, throw them into an HR system (often last minute, or late) and do not tend to look at them or keep them updated until the end of the quarter. What happens next typically comes down to the discipline of the leader to action it, which is often a personal process rather than a standardized one.

How are you increasing the visibility to the most important objectives across the broader organization? How often are you as a leader, reflecting and checking in on your goals?

There are many solutions out there that allow you to set up your goals (the quarterly scramble), track your goals (in an HR system, a spreadsheet, or shared document), it typically falls on an individual leader to keep these up to date. There is very little help available to help communicate and share the progress towards achieving these goals.

Common pitfalls with OKRs

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Building enform.io to help Product Leaders save time, align teams to objectives & keeping stakeholders in the loop. Based in Melbourne, Australia.