Fri.Mar 03, 2017

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Seven Simple Steps to Stress-Free Prioritisation

Mind the Product

Job stories, backlog items, workshop ideas, roadmap features… it’s easy to feel overwhelmed by the scale of potential directions you can take a product in. And it’s natural to want order in this chaos. Prioritisation is a core part of Product Management, and it’s the topic I most commonly get asked about by other Product Managers. But it can also cause a lot of stress – while prioritisation is important, too much emphasis is put on it.

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Win-Loss Analysis: It’s Rarely the Product

Product Management University

How much time should we spend on win-loss analysis? There’s an age old adage that people buy from people, and it’s no different in B2B. So when you win it’s largely because of your salesperson. Ditto when you lose! Product deficiencies are just the most convenient excuse. When asked about a win, customers will readily admit they bought because they felt more comfortable dealing with your organization than the competition.

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