Fri.May 13, 2022

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How to make product decisions with transparency and trust by Ellen Gottesdierner

Mind the Product

Healthy product decision-making is a sign of a healthy product team. In this ProductTank London talk, product coach Ellen Gottesdierner highlights some of the dysfunctions around decision making and offers ways to overcome them. [.] Read more » The post How to make product decisions with transparency and trust by Ellen Gottesdierner appeared first on Mind the Product.

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What is the customer journey?

Intercom, Inc.

A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. It’s another way of saying the customer lifecycle, or the steps your customers take from the time they first become aware of your brand to the point at which they become your brand’s biggest advocate. .

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Growth Product Management: What You Need to Know

The Product Coalition

Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find… Continue reading on Product Coalition ».

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What is customer service?

Intercom, Inc.

Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. . Businesses today have to prioritize customer service solutions that leave their customers feeling heard, appreciated, and valued. .

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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App & Game Localization: How to Reach Mobile Users Around the World

The Product Coalition

Mobile game and app companies are continuously searching for ways to expand their audience base. While it’s common knowledge that localizing your app store page is a must for boosting downloads, localization of your app content will have a significant impact on retention. Drawing on our 18-years of experience in app localization, we would like to share our tips and best practices which should be useful for those who are experienced in app & game localization, as well as for those who have ye

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How Ellevest Empowers Women to Step Into Their Financial Power

The Product Coalition

According to Vera Behr, Fmr Director of Product Management at Ellevest Continue reading on Product Coalition ».

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What is customer lifetime value?

Intercom, Inc.

Customer lifetime value (CLV, also known as CLTV), represents the total estimated amount a customer is expected to spend on your products or services over the course of their lifetime. To estimate CLV, you must first assign a specific value to each of your customers. You do this by calculating the average value of each customer purchase and the purchase frequency rate.

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4 principles for optimizing the structure of your product organization

ProductBoard

You have your product vision and roadmap — but do you have the right groupings of people to actually execute your plan? And will that structure stay the same months (or even years) down the road? Every product leader inevitably faces these questions as their organization grows and changes. Reorganizing a scaling product team — optimizing the way people collaborate and drive work forward — is among.

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What is workforce engagement management (WEM)?

Intercom, Inc.

Workforce engagement management refers to the technology that companies use to increase engagement among their customer service employees. This includes employee training tools, tools that monitor employee interactions with customers, and tools or strategies that motivate employees. Just as dedicating time to honing the customer experience yields desirable results, the same is true of your workers’ experience. . “Workforce engagement management improves the employee experience”

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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The value of customer experience: A Netflix study

TryMyUI

As a usability testing platform, we obviously focus on user experience and how it impacts your business and conversion rates on your website or mobile app. However, user experience is not the only factor that impacts business. Customer experience plays a major role in how users feel about your platform and whether or not they convert into customers.

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What is a net promoter score (NPS)?

Intercom, Inc.

Few things are as valuable in life or in business as a good reputation. It’s what we all strive for, but how do you ever really know what customers think of you? . Fortunately, there’s a way to quantify a company’s reputation through a net promoter score (NPS). . NPS is a metric used to measure customer experience – how likely your customers are to promote your brand in a positive way to friends and family whether that’s through social media, word of mouth, or other channels. .

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Time Blocking: Supercharge your productivity right in your calendar

Bryce York

Time blocking is a deceptively simple strategy for taking control of your time and managing your productivity. The default approach most people take is to complete their non-meeting work at whatever time isn’t scheduled as meetings – often by someone else. This approach is particularly challenging for product managers as you can easily end up with a calendar Jam-packed with meetings.

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What is lifecycle marketing?

Intercom, Inc.

The process of guiding a customer through the marketing funnel, from the first engagement as a prospect all the way to the point when a customer becomes a brand advocate, is called lifecycle marketing. . The length of the marketing lifecycle can be long or short, depending on the product you’re selling or the service you’re providing. . Some items, like grocery store repeat purchases , have a shorter marketing lifecycle, meaning you purchase them over and over again in quick succession with litt

Marketing 118
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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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What is a call center?

Intercom, Inc.

In every business and industry, customers will have questions or need support before, during, and after a sale. Call centers have historically been a popular way to offer that support by employing customer service representatives to assist both inbound and outbound queries from existing and potential customers over the phone. How do call centers work?

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What is a help desk?

Intercom, Inc.

A help desk is a centralized department or group within a company – or in some cases an automated tool or software – that answers employee or customer questions, and helps to troubleshoot issues as they come up. . The use of a help desk shows internal and external customers alike that your company is committed to providing them with the best customer experience possible. .

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What is lead generation?

Intercom, Inc.

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. .

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What is a marketing funnel?

Intercom, Inc.

A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it. In short, it shows the process for turning leads into customers from a marketing perspective. Generally speaking, marketing funnels are built around five key stages in the customer buying process: . Awareness . Interest .

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.