Sat.Mar 11, 2017

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Leadership Roles on Product Management

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Product Management University

As the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. If you don’t want price to become the single biggest buying driver, you’ve got to figure out a way to get out of commodity rat race. Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points.