Tying Strategy to Your Product Roadmap
Pragmatic Marketing
JANUARY 17, 2017
By Jim Semick. We’ve all heard about “strategic” product roadmaps. But what exactly does that mean in practice? A roadmap is a plan for your strategy that maps out the direction of your product. It provides context for your stakeholders and communicates the why behind what you’re building. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page.
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