Product Management University

MARCH 1, 2017

Opinions are like noses. Everybody has one when it comes to your product planning process. Just like noses, no two opinions are alike, making it difficult to garner broad support for any product plan. The speed bumps pop up every time you’re asked for more information leading up to the approval process. The Playbook: In many cases the need for more information stems from the lack of clarity in the information you’ve already gathered.

B2B 100

B2B User Testing Customer Feedback Feedback Software 100

Mind the Product

MARCH 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior Product Manager for Animoto – a company dedicated to giving people an easy way to create professional videos.

Feedback Software 99

Feedback Software Customer Experience User Testing Customer Feedback 99

Product Management University

MARCH 1, 2017

It’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Are buzzwords bad? It all depends on who you’re talking to and what you’re trying to accomplish. Buzzwords don’t mean anything to the people we most want to influence, prospects, and customers that will eventually fund our future paychecks.

Marketing 100

Marketing Weak Development Team Enterprise B2B 100