Product Talk

MARCH 8, 2017

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. I’ve developed a simple framework to help teams evaluate the effectiveness of their methods.

Customer Experience 327

Customer Experience User Testing Customer Feedback Product Research 327

Mind the Product

MARCH 8, 2017

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in user experience.

Branding 50

Branding Customer Experience User Experience Messaging 50

dscout People Nerds

MARCH 8, 2017

Fjord’s Martha Cotton on building a continuous practice of human understanding.

40

40

Alty

MARCH 8, 2017

Mobile app navigation design does not assume following one proven direction. While there are certain mobile UI rules to keep in mind when creating your product, you are not restricted to selecting the single best navigation pattern. You don’t want your product to look like every other app in your niche, right? Mobile UI is all about reducing the user’s learning curve and making your product appear intuitive and simple to use.

Magazine 63

Magazine Customer Experience Presentation UX 63

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

Customer Experience

dscout People Nerds

MARCH 8, 2017

Inflexible surveys and expensive focus groups don’t have to hold your insights hostage.

Strategy 40

Strategy 40