Fri.Feb 17, 2017

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Explaining UX to Kindergartners

Pragmatic Marketing

Plus a Few Lessons for UX Designers. A few months ago, my son’s kindergarten teacher asked me to share what I do after I drop my son off at school. I had to follow on the heels of one mother who is the vice principal of a middle school and another who is a professional stylist for children. My curious 5-year-old was able to enthusiastically recount in great detail what the other mothers do for a living and their impact on the world.

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How to Convert Your Website Into a Mobile App?

Alty

Mobile revenues are expected to hit $700 billion by the end of 2017. Do you feel like your business is missing out on those profits? Instagram, Uber, Snapchat and a bunch of others companies have already proved that mobile-first business model works darn great. So should you jump on the bandwagon if you already have a mobile-friendly website? Yep, you may want to ponder over that.

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The Product Manager vs. the Strategist

Pragmatic Marketing

Your life is curated. The coffee you’re drinking, the videos you’re streaming and that pair of Converses you’re wearing—all your choices were driven by what was available and desirable. But who put those options there? Who decided that Nestlé should create an espresso machine? Who made YouTube a household name? Who told Nike to purchase Converse?

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Indulge me for a minute. Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Do they match? Are they even close? If your company is like most, the answer is “no.” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketi

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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Begin Your Revenue Marketing Journey

Pragmatic Marketing

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? In a nutshell: accountability. Ask yourself these two questions: Do you currently have any kind of revenue accountability? And if you don’t have revenue accountability today, will you be held accountable in the next 12 months?

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What Does the VP of Product Really Do?

Pragmatic Marketing

I get a lot of emails every day. Some are from job candidates. Many are from customers. Plenty of junk as well. So when I get a thoughtful question from a friend, it stands out. The other day, I received just such an email. A friend working at an emerging B2B software company emailed me for some advice. He asked, “What do you recommend I do to become vice president of product?