Product Demo Techniques: Telling Versus Selling
Product Management University
FEBRUARY 25, 2017
When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. 1.
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