Let’s Go For a Drive!
Product Management Lessons from Mo Willems’ Award-Winning Children’s Book
Published in
7 min readDec 17, 2020
Mo Willem’s book, Let’s Go For a Drive!, starts with a great idea. A self-organizing, enthusiastic team dives headfirst into a road trip adventure. Elephant Gerald declares that if this endeavor is to be successful, he and Piggie need a plan. Unfortunately, planning is not Gerald’s strong suit. The…