Tue.May 21, 2019

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Villainous Personas – Anticipating the Users You Don’t Want

Atomic Spin PM

You know and use personas for a majority of your projects, but I’m here to tell you that you may have missed a category of user. A very important one. A not-so-friendly one. Users Who Mean Harm. Let’s pretend you’ve created a beautifully functioning and user-friendly app. It’s living and breathing in the world when, BAM! An unfriendly, nay malicious, user begins threatening your ecosystem by attempting to scam your users or utilize your service for wrongdoing.

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What to Expect When You’re Expecting (to Be Acquired)

ProductPlan

Support. Sign In. Product. Customers. Resources. Blog. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Blog. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Blog. /. Roadmaps. / What to Expect When You’re Expecting (to Be Acquired).

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10 Ways to Utilize Customer Advocacy in Your Business

Usersnap

No matter what type of business you’re in, you have to deal with customers. They are, after all, the foundation of your business, without which you would have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy. According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.

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4 Keys to Empowering Your Product Team

Mind the Product

Empowerment. It’s a word that business leaders often use to fire up their teams. But in all likelihood it causes those teams to groan, and not just because it’s a management buzzword. So why does something that is supposed to be good go wrong? It goes something like this: The organization is growing and the leader wants to create some scale. Or a new leader comes in believing agile teams should be self-determining.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Handling Software Testing in Continuous Delivery

Centercode

It’s clear that continuous delivery and Agile are the way of the future for software development. The problem is that while dev teams have managed to keep up with the demand so far, software testing teams are struggling to maintain output quality. A survey of software development professionals conducted by the Centercode Product Team showed 3 out of 4 believe the quality of their releases could be better.

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Our Top 6 Pieces of Career Wisdom for New Grads (and Everyone Else Too)

First Round Review

Graduation is an opportunity to reflect on your progress and recommit to your professional goals. In the spirit of graduation season, we gathered our best advice on how to design a fulfilling career — for new grads and seasoned operators alike.

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The Importance of AI in B2B eCommerce

Pragmatic Marketing

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficie

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Product Love Podcast: Dheerja Kaur, Chief Product Officer of theSkimm

ProductCraft

This week on Product Love, I sat down with Dheerja Kaur, the Chief Product Officer of theSkimm. TheSkimm is a subscription-only newsletter aimed at female millennials. Originally a newsletter, they’ve now expanded their services into the video, audio, and mobile spaces. Before theSkimm, Dheerja majored in industrial engineering with the goal of breaking into the.

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The Importance of AI in B2B eCommerce

Pragmatic Marketing

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficie

B2B 70
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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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How to write a product brief

ProductBoard

Here at productboard, we use product briefs to articulate a vision and a plan for a product we’re developing. It outlines why we’re building that particular product or feature to guide development and to serve as a historical archive of why we did what we did. Before getting into what we include in them, it’s important to recognize that a brief is a collaborative tool.

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Lies, damned lies, and the 4 levels of validation

Obo

Dante’s Inferno has nine circles of Hell. Fortunately, product teams don’t have to navigate them all to address their planning challenges without getting burned. The main goal of product planning is to identify and prioritize candidate features most likely to succeed in the market given resource and time constraints. How do you know what’s most likely to succeed?

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Top Skills Required in every Data Scientist and Data Analyst

DemandMatrix

Different organizations may have different ways to define the core job roles and key responsibility areas for their big data roles. While the roles of a Data Scientist and a Data Analyst may sound very alike, there are some core differentiators too.

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Webinar Recap: How Apps in Each Category Compare and Compete

Alchemer Mobile

We recently hosted a webinar diving into how apps in different categories compare and compete. We took exclusive new data from our 2019 Mobile Customer Engagement Benchmark Report and segmented it by different app categories, including as Food and Beverage, Media, Retail, Travel, Lifestyle, and Finance. In this webinar, Apptentive CEO and Co-founder, Robi Ganguly, and VP of Customer Success, Christy Culp, help you better understand how your app stacks up against others in your industry and provi

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Announcing the second edition of ‘Intercom on Onboarding’

Intercom, Inc.

Since we first published Intercom on Onboarding back in 2016, awareness about the critical importance of excellent user onboarding has grown considerably. With the relentless rise of SaaS in particular, the need to help users find value and discover their “aha” moment is more important than ever. The one-off transaction has been superseded by an ongoing relationship, and excellent onboarding is central to the success of that relationship. “Onboarding is the one truly universal

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Essential Statistics for You and Me

Piyanka Jain

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. As we got to talking, I could see that he was a data skeptic?—?someone who did not believe in the power of data. Data Science is not for those who fall on the business side of the company, he said. Quite surprisingly, it is not just him who considers the myth that only techies and analysts need Data Science skills for their work.

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How to: Add Collaborators

CardBoard

Adding collaborators is simple! Head up to the collaborators menu. Here you can open up your Collaborators Menu or use Share Link to copy a URL of your board to share with anyone including non-CardBoard users. Once you open the collaborators menu you will see a list of all of the members in your community. You can: Make Collaborator: allow community members to edit your boards.

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Essential Statistics for You and Me

Piyanka Jain

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. As we got to talking, I could see that he was a data skeptic?—?someone who did not believe in the power of data. Data Science is not for those who fall on the business side of the company, he said. Quite surprisingly, it is not just him who considers the myth that only techies and analysts need Data Science skills for their work.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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The Ultimate Guide to Using the LINE App for Business

freshtrax

It’s marketing 101 to be where your customers are. We, as a marketers or business owners, must thoughtfully choose which marketing channels to use to engage with our customers. When we enter a new market, especially in a new country or region, identifying marketing channels our customers use the most becomes one of our highest priorities. You definitely want to consider using the LINE app for business in Japan.

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5 tips for bringing your product to market faster

Mixpanel

At Mixpanel, we relentlessly monitor customer feedback and take customer requests very seriously. So in the middle of last year, when we started seeing requests bubble up for a new report that would help customers visualize the many pathways their users take to a given destination, we took notice. We received questions like, “what events do users complete before signing up?

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Bringing Disruptive Tools to Traditional Companies

Amplitude

Technology is one of the best catalysts for disrupting traditional industries. You can think about it as the difference between hiring more people and “hiring” more technology. With the right tech tools, you can exponentially increase output and productivity. However, if you hire more people, productivity increases only as fast as you can hire—but is limited beyond that additional 40 or so hours a week.