Launching a Multi-Sided Marketplace? Why Design Sprints are Essential
Mind the Product
SEPTEMBER 21, 2018
More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. General Motors launched Maven, a peer-to-peer marketplace that connects owners of GM cars with people who need to rent cars.
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