Product Management University

JANUARY 26, 2017

Wealth made simple: news and articles from IRC Wealth. Can a single product really solve big problems that are strategic to a customer? For 80% of B2B products and services, the answer is generally NO! Kudos to the 20% that can. What’s the Definition of a Really Big Problem? In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list.

B2B 100

B2B Differentiation Customer Feedback Consulting 100

Mind the Product

JANUARY 26, 2017

What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high. Emma, who otherwise enjoys kayaking and reading sci-fi, manages the one-person finance office. She oversees collections, salaries and leave.

Product Research 100

Product Research User Testing Feedback Software Customer Feedback 100

dscout People Nerds

JANUARY 26, 2017

Insights on gearing up a hardware product for success before it hits the market.

Product Research 40

Product Research Marketing 40